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# Copy Doctor

Cure your copy, with "The Doctor" in copywriting

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## Posts

- [New COO profile copy for eco-innovator](https://www.copydoctor.com.au/new-ceo-profile-copy-for-eco-innovator/) - Client: Drum Digital Copy: New COO profile Make the right noises about big moves at the top Drum Digital is an incredibly talented, highly regarded online marketing agency that attracts companies who want to lead their industry in digital comms, which means by definition I’m often working with them to formulate copywriting and creative that’s
- [Brand positioning copy for power company](https://www.copydoctor.com.au/brand-positioning-copy-for-power-company/) - Client: Drum Digital Copy: Website home page tiles Punchy positioning with conservative power Finding the right balance between the need for punchy memorable messaging, and the parameters of a very conservative space populated by providers who want to stay within the status quo, is one of the most rewarding copywriting challenges I’ve found in decades
- [Website for a trucking firm](https://www.copydoctor.com.au/website-for-a-trucking-firm/) - Client: DSE Trucks Copy: Website Even for the simplest sales message, get a copywriter who gives a truck. There are plenty of trucking companies, but not many of them realise that even something as simple as a truck from A to B needs specialised copywriting to compete online. It was a pleasure working with the
- [Website & branding for a cocktail bar](https://www.copydoctor.com.au/website-branding-for-a-cocktail-bar/) - Client: Bar Beirut Copy: Branding & website Friendly faces shaking your favourites. This awesome Canberra cocktail bar wanted stylish, friendly, punchy messaging that positioned itself as a cocktail connoisseur and purveyor of the vibey-ist vibe in town. So they called a master of the copywriting craft and we’ve been shaking our thing together ever since.
- [Christmas B2B Shopping](https://www.copydoctor.com.au/christmas-b2b-shopping/) - Unwrapping B2B advertising in the festive fortnight T’was the fortnight before Christmas, and once again I was blown away by the frantic activity of B2B clients wanting me to craft business propositions during the time most of us are winding down the work stuff and preoccupied with what our personal lives hold for the holidays.
- [When copywriting became a thing](https://www.copydoctor.com.au/when-copywriting-became-a-thing/) - As another Black Friday drifts off into the history of modern-day retail madness and advertising creatives around the world take a collective sigh of relief, I was left wondering when and where the craft of copywriting came to be - so I asked ChatGPT to tell me all about it in 1000 words. From Quill
- [ChatGPT & equality?](https://www.copydoctor.com.au/copywriting-blog-chatgpt-equality/) - What prejudices are built into the data ChatGPT uses? And what does ChatGPT say us copywriters can do about it? I watched a gripping panel discussion show the other day. The proposition was that ChatGPT itself is fundamentally flawed as a result of the institutionalised prejudices built into the data from which it learns. So
- [My biz is ready for TV. Where do I start?](https://www.copydoctor.com.au/copywriting-blog-tv-advertising/) - So much to say, so little time to say it! There’s no denying the effectiveness of TV advertising. That’s why it’s the first choice of sales channel for most companies that have the cash. The challenge is fitting all the wonderful features and benefits into a 15 or 30 second slot, using words that will
- [I’m writing my “about us” page. Help!](https://www.copydoctor.com.au/copywriting-blog-about-us-website-page/) - The worst thing you can do on your “about us” page is waffle on about yourself. Long gone are the days when websites were a novelty and people would read whatever you put on the pages in front of them, be that about your “extensive experience” or your favourite film. These days “about us”
- [3 simple steps to selling stuff](https://www.copydoctor.com.au/copywriting-blog-three-simple-steps-to-successfully-selling-stuff/) - Step 1 – Harness the emotion. Learn to step away from the cleverness of your idea or the brilliance of your product, and concentrate on how what you’re selling will make a difference to the lives of your potential customers. Step 2 – Call to action. Develop the skills to write about those benefits in
- [ChatGPT, honestly!](https://www.copydoctor.com.au/copywriting-blog-chatgpt-honestly/) - Copywriters! Stop fibbing & embrace transparent content creation. ChatGPT is a true game-changer for us copywriters. However, a pressing question looms large: should we be candid with our clients about our use of ChatGPT? In this article, we will delve into the myriad benefits of being forthright regarding ChatGPT's involvement in our projects. We will
- [You, me & ChatGPT](https://www.copydoctor.com.au/copywriting-blog-you-me-chatgpt/) - The '5 famous flaws' of ChatGPT & why you still need me. In the era of artificial intelligence (AI), tools like ChatGPT have revolutionized the way we approach copywriting and marketing messaging. However, while ChatGPT is a powerful AI language model, it has its limitations. This article delves into the '5 famous flaws' of ChatGPT
- [Tagline tip: Tried & tested for 100 years!](https://www.copydoctor.com.au/copywriting-blog-tagline-tip-tried-tested-for-100-years/) - Tagline copywriting? Try not to be too cute... When it comes to copywriting taglines, the most important thing by far is finding a clever way to say what you’re actually going to do for your customers. And that can be tougher than it sounds, particularly if you’re close to the business, because the temptation to
- [Trigger Happy Fridays](https://www.copydoctor.com.au/copywriting-blog-trigger-happy-fridays/) - What does that Friday feeling mean to marketing triggers? As a marketing decision maker every day presents you with a golden opportunity to connect with your audience, but today, let's talk about Fridays, which hold a special place in the week for marketers. Let's delve into the effectiveness of publishing marketing and advertising messages on
- [Media release for city lawyers](https://www.copydoctor.com.au/media-release-for-a-law-firm/) - Client: DW Fox Tucker Copy: Media release Do your people proud This long-established law firm client of mine is as agile and forward thinking as it’s possible to be within the realms of the careful, conservative space in which it operates. So it was no surprise when they approached me for help in communicating their
- [Top performing website for car finance](https://www.copydoctor.com.au/top-performing-website-for-car-finance/) - Client: Auto Loan Center Copy: Top performing website Website copy so good, Google got in touch. This company no longer trades following finance legislation changes, but 2014 was a heyday. The owner found me online, having spent thousands on website design. The traffic was OK, but responses were rubbish, so I wrote new copy that
- [Sales brochure for an internet marketer](https://www.copydoctor.com.au/sales-brochure-for-an-internet-marketer/) - Client: Internet Media Copy: Sales brochure Because a sales message should be simple. The Internet opens up some incredible doors for budding business people. All you need is a supply chain, a domain name and a decent brain to take the world by storm selling any product that takes your fancy. Gone are the days
- [Punchy brand hero copy for eco tech](https://www.copydoctor.com.au/punchy-brand-hero-copy-for-eco-tech/) - Client: Drum Digital Copy: Website home page tiles So, you’ve got great images, what next? For one of my first ever freelance copywriting projects decades ago, a real estate developer who had rights to a bundle of sports images said, “Hey Justin, here’s a load photos, please come up with punchy copy about my business
- [Brochure for a project management coach](https://www.copydoctor.com.au/brochure-for-a-project-management-coach/) - Client: Project Coach Copy: Corporate Brochure Copy for coaches who coach coaches. Here’s the thing about the coaching industry: quite often the people you need to sell your services to, don’t actually realise they need your services. In fact, “coaching” is quite a dirty word in many professional circles. So, the key in any copywriting
- [Promotional flyer for natural health](https://www.copydoctor.com.au/bodetox/) - Client: Bodetox Copy: Promotional flyer New gadgets & gizmos. Every once in a while, innovation in technology takes a giant leap forward and a product is born that changes our lives. And in between such monumental, inspirational inventions, there are lots of pretty good ideas that just help make our days a bit easier or
- [Brochures, Flyers and Direct Mail](https://www.copydoctor.com.au/brochures-fliers-and-direct-mail/)
- [Proofreading From A Pro](https://www.copydoctor.com.au/proofreading-services/) - Even if you’ve devoted hours to checking and double-checking, you’ll be surprised what even the most clever of brains can miss when you’re too close to the job. STRICTLY LIMITED OFFER: To celebrate our 20th birthday, today you can claim a $330 feedback report for FREE - click here to find out more! Even if
- [What To Know In SEO](https://www.copydoctor.com.au/seo-copywriting/) - When your website design and functionality is finalised, you need to think about who you want to find it and how to make things happen. LIMITED FREE OFFER: It's "The Copy Doctor" brand's 20th birthday, so my $330 feedback report is FREE today - click here to claim yours! When your website design and functionality
- [True Editing Expertise](https://www.copydoctor.com.au/editing-services/) - Even if you’re the cleverest, most accomplished copywriter who’s ever lived, with the best idea ever had, you can still get so close to your copy that your story starts to get lost. BIRTHDAY BONUS: To celebrate 20 years in business, you get my "Cure Your Copy" report (rrp: $330) for FREE! Limited offer -
- [Sublime Scriptwriting](https://www.copydoctor.com.au/scriptwriting-services/) - The spoken word, either to a live audience or accompanying filmed visuals, is a different kettle of fish when it comes to copywriting. NEW RELEASE: To celebrate The Copy Doctor's 20th anniversary, our "Cure Your Copy" feedback report ($330) is FREE! Click to here claim, quick! The spoken word, either to a live audience or
- [Web Content That Works](https://www.copydoctor.com.au/writing-for-the-web/) - Your website content needs to work incredibly hard to turn visitors into customers. The stats on how long you have to grab the attention of a website visitor 20TH ANNIVERSARY SPECIAL: To celebrate you can claim the $330 "Cure Your Copy" feedback report for FREE! Limited offer - click here, quick! The Internet is a
- [Cure Your Copy - Free Feedback Report](https://www.copydoctor.com.au/cure-your-copy/) - Claim your "Cure Your Copy" report - expert feedback on your current copy. Normally $330... but FREE for my 20th anniversary bash. Time limited - hurry! Something warm and fuzzy I’m doing for you right now is giving away my “Cure Your Copy” feedback report, for free… in celebration of my 20th anniversary of going
- [SEO web copy for photographer](https://www.copydoctor.com.au/seo-web-copy-for-photographer/) - Client: Gavin Jowett Photography Copy: Website Jumping through feedback hoops I’d love to be able to say my clients love the first draft every single time, but of course they don’t. In fact, on rare occasions, they hate my first attempt. Gavin’s first feedback on my first draft was “I can see what you’re trying
- [Popular column for CBD readership](https://www.copydoctor.com.au/popular-column-for-cbd-readership/) - Client: Drum Digital Copy: Article series From concept idea to incredibly popular engagement piece I do heaps of copywriting work for the wonderful Drum Digital, and one of my favourite clients of theirs is the fine folk at one of the premium skyscraper office block communities in Barangaroo, Sydney. It’s a multi-award-winning workspace and they
- [Weekly community e-newsletter copy](https://www.copydoctor.com.au/weekly-community-e-newsletter-copy/) - Client: Drum Digital Copy: Weekly e-newsletter Care for your community with great content When it comes to creating content that genuinely engages your audience enough to read what you have on offer and take the time to interact with you, the key is in the collaboration behind your copywriting - bringing together a team that
- [Two-pager copy for conveyancing app](https://www.copydoctor.com.au/two-pager-copy-for-conveyancing-app/) - Client: Drum Digital Copy: Two-pager copy Squeezing a brilliant brand story into 2 pages One of the biggest challenges in copywriting for a brilliant brand with lots of marvellous messages is knowing what bits make the final cut when space is strictly limited. Because as tempting as it is to wax lyrical about every
- [Branding, tagline & white paper for digital agency](https://www.copydoctor.com.au/branding-tagline-white-paper-for-digital-agency/) - Client: Drum Digital Copy: Branding, tagline & white paper Drumming up new business with a bang After I’d been working with Drum Digital and copywriting for their clients for about six months, the founding director and I started to talk about refocussing my talents on winning Drum brand new business in a content campaign. We
- [Social media election campaign for East Coast icon](https://www.copydoctor.com.au/social-media-election-campaign-for-east-coast-icon/) - Client: Bangalow Bowlo (unpaid) Copy: Membership election campaign copy Life-saving copywriting for iconic community hub I volunteer as Vice President on the board of my local sports & community club, the iconic Bangalow Bowlo. Covid gobbled up every cent of our cash reserves and left us in big debt, so to avoid bankruptcy I recently
- [Case study copy for content campaign](https://www.copydoctor.com.au/case-study-copy-for-content-campaign/) - Client: Drum Digital Copy: Case study copy for content campaign Compelling cold-calling content that cuts through After we’d made a splash with a sophisticated trend-driven White Paper, the next copywriting required for this content campaign to win Drum Digital new business from a list of law firm prospects was to follow up with a
- [Tagline & creative for hair & make-up artist](https://www.copydoctor.com.au/tagline-creative-for-hair-make-up-artist/) - Client: Love is in the Hair Copy: Display ad & flyer campaign copy Cutting through with high end creative Sometimes it only takes a few words to ensure the impact of a new brand takes off in the right direction. And once the copywriting is just right, it’s all about putting those words across cracking
- [Corporate brochure for an architect](https://www.copydoctor.com.au/adg/) - Client: ADG Copy: Corporate brochure Building a point of difference into architectural design. Whatever it is you do that sets you apart from your competitors, the trick is to convey that to your potential customers without seeming self-indulgent, or simply saying the same things as everyone else. ADG didn’t want to bang on about how
- [Promotional flyer copy for a printer](https://www.copydoctor.com.au/bambra-press/) - Client: Bambra Press Copy: Promotional flyer Green is the new red. The team at Bambra are a very big name in print, because they do a bloody good print job, and their trademark cherry red branding is well known in business across Melbourne and Victoria. Lesser known, however, is their award winning, incredibly small carbon
- [Sales brochure for a finance company](https://www.copydoctor.com.au/future-security/) - Client: Future Security Copy: Sales brochure The stuff dreams are made of. After our first meeting, I could see that this client’s copy needed a careful mix of wishful thinking and scare tactics – both of which are fundamental ingredients of successful advertising copywriting in many industries. Create the concern, deliver the solution. The strategy
- [Direct mail flyer for a fashion label](https://www.copydoctor.com.au/local-motion-surfware/) - Client: Local Motion Surfware Copy: Direct mail postcard Copywriting that cuts through with cuteness The groovy gang at Local Motion wanted to announce that their groovy Hawaiian surf wear range would soon be landing on Australian shores and available to retailers across the country. Like any great sales people, they wanted to make personal visits
- [Tagline & brochure for software developer](https://www.copydoctor.com.au/mailguard/) - Client: Mailguard Copy: Company tagline & sales brochure Clever technology doesn’t matter. Benefits do. Ok, so you’re the mastermind developer of ground-breaking software that does incredibly clever things online, which enhances the security and productivity of any size business, in a way that’s easier and cheaper than ever before. The problem is, you’ve got an
- [Display ad for festival event](https://www.copydoctor.com.au/me/) - Client: Me Copy: Birthday party invite Happy birthday to me. Even when you’re talking to an established audience - and you have the honour of knowing you can rely on a certain amount of brand loyalty from them – you still have to make sure your copywriting speaks in a way that compels your audience
- [Brochure for business coach](https://www.copydoctor.com.au/my-passion-coach/) - Client: My Passion Coach Copy: Corporate brochure & website Passion for the people. Life and business coaches are two a penny these days, but the dedication and intuition invested by this lovely man, in every single one of his clients, is priceless. Having worked with many in his field, I could see straight away that
- [Direct mail flyer for a real estate agent](https://www.copydoctor.com.au/planinsek-property/) - Client: Planinsek Property Copy: Direct mail campaign Truly aggressive copywriting, with a pretty little picture. This Melbourne-based property agent asked me to work with her designer to come up with a direct mail concept, with which they could approach high-end landlords and promise better returns than their competitors. Dozens of potential headlines and numerous artwork
- [Corporate brochure for property developer](https://www.copydoctor.com.au/roach-estates/) - Client: Roach Estates Copy: Corporate brochure Playing the property game This delightful property developer wanted me to write a corporate brochure to impress. They also wanted to incorporate a number of random action sports photos into the artwork concept. This is years old now, but still to this day one of my favourite copywriting projects…
- [Double page spread for fine wine](https://www.copydoctor.com.au/arrowfield-estate/) - Client: Arrowfield Estate Copy: Magazine display ad Copywriting for last minute drinks. This wine client decided to accept a last minute 'distress' rate for advertising in a glossy cuisine publication. In fact, the print deadline was in less than an hour. I worked with their designers and we came up with this in 47 minutes,
- [Media kit for interior designer](https://www.copydoctor.com.au/cyd-designs/) - Client: CYD Design Copy: Media information kit Friendly, reasonably priced copywriting to the rescue This talented interior designer was hurt badly by a public relations agency, but luckily The Copy Doctor was on hand to heal the pain. The effective delivery of important information about your business to the media is not rocket science, and
- [Back cover & press release for a best seller](https://www.copydoctor.com.au/gday-boss/) - Client: G'Day Boss! Copy: Paperback cover & press release Because back cover copywriting has to work hard Following my copywriting work on their new website, this publisher asked me to have a crack at their marketing material and back cover synopsis for this book about Australian workplace culture. A very special moment was the two
- [Tagline for PR agency](https://www.copydoctor.com.au/sauce-communications/) - Client: Sauce Communications Copy: Company tagline We say "tomato" the same way as you! Even if you have talented copywriters working for the company, it can be hard to be truly creative about your own brand – because you’re too close to it. This PR agency realised this and asked me to help out with
- [Very humourous column for national magazine](https://www.copydoctor.com.au/living-now-magazine/) - Client: Living Now Magazine Copy: Monthly column When it comes to writing magazine columns, there’s no such thing as a secret. Back in the day, when I was the general manager of a national lifestyle and natural health magazine, the editor said to me, "Justin, too many of our editorial contributions are from women, I
- [Editorial & PR for fashion designer](https://www.copydoctor.com.au/oglia-loro-haute-couture/) - Client: Oglia-loro Haute Couture Copy: Fashion magazine editorial Cutting through with stylish PR copywriting (& handy contacts) This client was launching a new high-end range of fashionable wedding wear, with a lavish catwalk production, in an exclusive city venue, with an A-list guest list. They asked me to come along to the event and write
- [Display ad for a finance company](https://www.copydoctor.com.au/spaa-super-funds/) - Client: SPAA Super Funds Copy: Newspaper display ad Copywriting about dollars & sense. Fiercely competing in a hugely regulated, highly conservative, very sensible industry, this financial institution asked me how best to approach their objective of informing the market that their all their members are specialist leaders in accounting, actuary, legal and financial advice. I
- [Company tagline for a dance academy](https://www.copydoctor.com.au/dance-habit/) - Client: Dance Habit Copy: Company tagline Words working hand in hand. I love how word of mouth works. It’s a simple but proven philosophy: Do a great job, and people will say great things. All you need is a few degrees of separation… such as when a graphic design agency who did the artwork for
- [New name, logo & tagline for a corporate B2B](https://www.copydoctor.com.au/pivotal-procurement/) - Client: Pivotal Procurement Copy: New company name, logo & tagline Cracking copywriting, plus the whole branding kit & caboodle Every once in a while, if you’re lucky, a truly educational project comes along which leaves you feeling enriched, immensely proud, and like you might just actually know a thing or two about what you’re doing.
- [Email campaign & landing page for modern art](https://www.copydoctor.com.au/artlounge/) - Client: Artlounge Copy: Emails & landing page A beautiful sales tool, for some beautiful art. Artlounge produces exquisite canvas print art, which can be customised to the client’s size and colour requirements. Anyone who likes lovely stuff on their walls will love it….the challenge is getting the sales message to market, with a communications strategy
- [About us page for publisher](https://www.copydoctor.com.au/tribus-lingua/) - Client: Tribus LinguaCopy: About Us web page Website copywriting that realises nobody cares. Once you understand that nobody really enjoys reading how qualified you are or how brilliant your product is, your web pages can start to work really well for you. That statement is not as silly as it sounds. You may be a
- [Website for PR agency](https://www.copydoctor.com.au/sauce-communications-2/) - Client: Sauce Communications Copy: Website copywriting The fun with Sauce continues. The team at Sauce liked the company tagline I created for them so much, they asked me to write their new spunky website for them. I was very flattered... and very excited, because it meant I had another couple of days having fun with
- [Radio ad script for a first aid supplier](https://www.copydoctor.com.au/first-aid-distributions/) - Client: First Aid Distributions Copy: Radio ad script writing For a safe-sell across the airwaves. Surely no responsible business, no education institution and no parent would ignore a message regarding the safety of those under their care. Of course not. But just because your business involves the supply of a service directly related to that
- [Corporate brochure for digital agency](https://www.copydoctor.com.au/corporate-brochure-for-digital-agency/) - Client: Entegy Copy: Corporate Brochure A fusion of design & technology. After I came up with a tagline they loved, the next copywriting project with my friends at Entegy was a corporate brochure that encapsulated their new branding, while presenting an impressive portfolio of technical expertise and hands-on success. Digital is a cluttered industry with
- [Sales flyer for a transport company](https://www.copydoctor.com.au/sales-flyer-for-transport-company/) - Client: Sam’s Chauffeurs Copy: Sales flyer Words which oil the wheels of business. Every once in a while I’m lucky enough to play a part in a fun, little idea which blossoms into a serious business concern. The concept behind Sam’s Chauffeurs was a perfect example: Wherever you needed to drive, however much you needed
- [Website for a digital agency](https://www.copydoctor.com.au/website-for-a-digital-agency/) - Client: Entegy Copy: Website copy Your web copy needs to keep up. Entegy has been with me for many years and it’s a delight to see they embrace one of the most important tips in marketing and website copywriting: to keep selling, you need to keep relevant. Technology in business is changing faster now than
- [eBook for financial advisory](https://www.copydoctor.com.au/ebook-for-financial-advisory/) - Client: National Investment Advisory (NIA) Copy: Lead magnet eBook copy If you send people free stuff, make sure it’s good stuff. It’s no secret that things like a free report, or free session or free eBook are a great hook to get new leads through your website, but it’s really important to make sure those
- [Sales email for property advisor](https://www.copydoctor.com.au/e-marketing-for-property-advisor/) - Client: National Investment Advisory (NIA) Copy: Follow-up sales email Emails that make sure people turn up. If your marketing has managed to spark someone’s interest in what you can do for them, it’s critical that you keep that flame flickering until you get your chance to chat properly. The team at NIA wanted to make
- [Explainer video script for finance consultant](https://www.copydoctor.com.au/explainer-video-for-finance-consultant/) - Client: ProCFO Copy: Explainer video scriptwriting Because sometimes, a video is the only way to explain yourself. I’ve written sales and marketing copy for hundreds and hundreds of businesses over the years, and by far the most challenging in terms of copywriting are those business-to-business services that potential customers don’t know exist yet. And if
- [Brochure for business advisors](https://www.copydoctor.com.au/brochure-for-business-advisors/) - Client: Addept Accountants & Advisors Copy: Corporate brochure With an expanding business, comes challenging copy. My relationship with Addept is a beautiful thing and we’ve had a lot of fun together since we first met in 2015. In recent years they’ve gained more professional licences and diversified their services outside of their long-established accounting and
- [Magazine article for finance agents](https://www.copydoctor.com.au/magazine-article-for-property-pros/) - Client: National Investment Advisory (NIA) Copy: Magazine article Strong words that make busy people stop & listen. If there’s any group of workers who are so busy and exhausted they just don’t have a moment to read most of the time, it’s the medical profession. So if you’ve got some great news about what they
- [Sales email for accountant](https://www.copydoctor.com.au/email-announcement-for-accountant/) - Client: Addept Accounts & Advisors Copy: Client email announcement Even your simple customer comms should compel. This firm of financial gurus has been clients of mine for many years and we’ve worked together on multiple websites, brochures and other high level marketing pieces. But they also ask me to write simple day-to-day stuff, like this
- [Website for an eco-home builder](https://www.copydoctor.com.au/website-for-a-home-builder/) - Client: Green Homes Australia Copy: Website When your copy makes promises, sound like you mean it. Green Homes Australia enlisted me to ensure their brand messaging and copywriting truly encapsulated their rightful place among the very best eco-friendly home builders. Fresh, professional friendliness now flows through their website and all their advertising, putting them at
- [Industry articles for legal firm](https://www.copydoctor.com.au/industry-articles-for-legal-firm/) - Client: DWFoxTucker Lawyers Copy: Industry articles Even the serious business of law needs a light side. I write a number of regular things for this renowned, multi-award winning law firm, such as the cover byline, headline article and back cover staff profile for their long running Quarterly Report. They're smart operators and realise that if
- [Brochure for a photographer](https://www.copydoctor.com.au/brochure-for-a-photgrapher/) - Client: Creatography Copy: Brochure Fighting the good fight against iPhone for selfies. Q. How does a specialist portrait photographer maintain good business in the face of iPhone domination? A. Get a good copywriter to write a brochure which champions the photography craft. View Project Back to folio
- [Website for finance software](https://www.copydoctor.com.au/website-for-tax-reporting-software/) - Client: CCH iFirm Copy: Website copywriting Tantalising the audience about tax tools. The brains behind this leading edge software get very excited about tax, and I feed off that passion in producing their web copy. After all, if you're not excited about what you're selling, how can you expect anyone else to be? View Project
- [Promotional video for property developer](https://www.copydoctor.com.au/gj-gardener-homes/) - Client: G.J. Gardner Homes Copy: Promotional video scriptwriting Divine copy. Angelic service. And the Devil in the detail. So you don’t deal in the low-end of the market, but you also don’t want the high-end business. You specialise in a concept that hardly anyone has heard of, but the product is mainstream. What’s more you
- [Infomercial for AV event staging](https://www.copydoctor.com.au/consol-event-productions/) - Client: Consol Event Production Copy: TV ad scriptwriting Lights. Camera. Action. Copy! They say a picture can tell a thousand words, and of course they are right. But have you heard the one about a word that can sell a thousand pictures? It doesn’t matter if you’ve got the best lighting in the business and
- [TV ad scriptwriting for online betting](https://www.copydoctor.com.au/highlight-films/) - Client: Highlight Films Copy: TV ad scriptwriting So much to say, so little time to say it. There’s no denying the effectiveness of TV advertising. That’s why it’s the first choice of sales channel for most companies that have the cash. The challenge is copywriting all the wonderful features and benefits into a 15 or
- [Promotional video script for a business coach](https://www.copydoctor.com.au/action-coach/) - Client: Action Coach Copy: Promotional video scriptwriting The ancient art of sucking eggs. These days the service industry is overflowing full of individuals and agencies who claim to be the answer when it comes to sorting your business out. Coaches, counsellors, mentors or advisors… whatever they call themselves, it’s incredibly difficult to convince people to
- [Online video scriptwriting for a kids’ dentist](https://www.copydoctor.com.au/paediatric-dentist/) - Client: Paediatric Dentist Copy: Online video scriptwriting Keeping sweet with the kids on the street. The kids of today don’t digest the patronising fluffy fibs that they used to. They are well informed and fiercely sceptical. So if you want to get them to the dentist, there’s no point trying to bribe them with candy
- [TV ad script writing for a tech company](https://www.copydoctor.com.au/sambo-media/) - Client: Sambo Media Copy: TV ad scriptwriting A fabulous fraud, in just 15 seconds. When this project came my way, it was a time when even the most suspicious, tech-savvy people would raise their eyebrows when told that someone can pass them in the street, sneakily tap a gadget against their bag or pocket, and
- [Video script for a new beach town development](https://www.copydoctor.com.au/virtual-ideas/) - Client: Virtual Ideas Copy: Marketing video script writing Harnessing the fun in the sun. Possibly one of the most enjoyable video scripts I’ve written. With my long-time client, 3D animation marvels Virtual Ideas, I had the pleasure of working within a Saatchi & Saatchi brand identity for this beautiful new west coast beach town. Through
- [Marketing video for a new country town](https://www.copydoctor.com.au/virtual-ideas-2/) - Client: Virtual Ideas Copy: Promotional video scriptwriting Stand tall among tree-changes. Competition among property developers offering new homes and communities in the country is fiercely tough, which is a beautiful irony when you consider all the peace and relaxation they are selling. I was proud to be a part of the team which ensured this
- [Environmental awareness video for a hospital](https://www.copydoctor.com.au/corporate-video-productions/) - Client: Corporate Video Productions (CVP) Copy: Environmental awareness video scriptwriting Less is more to reduce the bore. Even though we live in a modern era where eco-awareness and environmental empathy is mainstream among our population, there’s still an age old rule that applies when you get a few people in a room and try to
- [Sales video script for a property developer](https://www.copydoctor.com.au/virtual-ideas-3/) - Client: Virtual Ideas Copy: Sales video script writing Selling stuff that doesn’t exist yet. This dear client of mine specialises in 3D animation and rendering, and they do it so well they get a lot of work from some of Australia’s biggest brands. I’m flattered that they keep coming back to me, mostly to work
- [Radio live read script for an accountant](https://www.copydoctor.com.au/radio-live-read-for-an-accountant/) - Client: Addept Accountants & Advisors Copy: Radio live read script Radio live reads that rock. If your radio advertising package includes "live reads" by the presenters, you leave the talking points to them at your peril. So to ensure you make the right impression on-air, give me a shout. View Project Back to folio
- [Promo video for social media agency](https://www.copydoctor.com.au/leading-the-way-in-new-lead-generation/) - Client: Essential Leads Australia Copy: Promotional video concept & script Leading the way in lead generation. Producing a video is a lot easier these days than it used to be, thanks to user friendly, affordable production software, easy-peasy animation, and an internet full of freely available clips to flick into the final edit. But there’s
- [Sales video script writing for freight company](https://www.copydoctor.com.au/sales-video-for-freight-company/) - Client: Stacker & Co Copy: Sales video scriptwriting When your messages need to be really moving. As a copywriter I have the pleasure of meeting plenty of ‘do-ers’ – delightfully driven individuals who just won’t quit when it comes to entrepreneurial innovation and strategic business development. But this guy “Stacker” is something else. So busy
- [Social media bio for a musician](https://www.copydoctor.com.au/sunny-koll/) - Client: Sunny Koll Copy: Social media profile Masterful social media, sunny-side up. The popularity of social media as a mainstream means of delivering marketing messages is old news now, but back in the day Sunny Koll was one of the early adopters - embracing MySpace in the promotion of her debut album, “Vamp”. Sunny also
- [Website copy & art direction for an accountant](https://www.copydoctor.com.au/website-copy-design-for-accountant/) - Client: Addept Accountants & Advisors Copy: Website & art direction Warm, fuzzy, professional finance. A common copywriting conundrum in traditionally conservative businesses like lawyers and finance firms, is how to convey a personable point of difference while staying within the uber professional – some would say “stuffy” – confines of the way they are expected
- [Branding & web copy for 'big 4' bank](https://www.copydoctor.com.au/branding-web-copy-for-big-4-bank/) - Client: Westpac Bank Copy: Branding, website copy, art direction & user guides When I was asked to help a big bank get better. I can't tell you much about this incredible five month project with Westpac due to confidentiality, but I can confirm that they engaged me to lead copywriting, branding, design and intranet site
- [Magazine editorial & display ad for telecom](https://www.copydoctor.com.au/magazine-editorial-display-ad-for-telecom/) - Client: Green Chilli Marketing Copy: Magazine editorial & display ad Words which make people say “Yes!” at point of sale. The point of sale solutions supplied by ABT throughout all Optus stores nationally is an impressive success story. And while anyone can see how cool the presentation of branding is at the shop front, the
- [Brochure for tax reporting software](https://www.copydoctor.com.au/brochure-for-tax-reporting-software/) - Client: CCH iFirm Copy: Product brochure Shouting loud about the cloud. Cloud capability advances at a rapid rate, with today's next best thing often becoming tomorrow's obsolete. This creator of next generation tax and investment reporting software keeps its clients in touch with the cloud by sending them a beautifully old-fashioned brochure, written by a
- [Website for an artist](https://www.copydoctor.com.au/website-for-an-artist/) - Client: Artsistar Copy: Website copy When an artist needs awesome event attendance. Striking art that speaks for itself, but it still took accompanying compelling web copy to ensure everyone got the message about exhibitions. View Project Back to folio
- [Gordo the Grouper](https://www.copydoctor.com.au/gordo/) - Please click below to open our pitch to publishers: 'Gordo The Grouper & His Fabulous Fishy Friends' Gordo_Pitch Please click below to open the first episode, complete & ready to publish: 'Myrtle's Amazing Breadstick Fin' Gordo_Myrtle
- [Magazine ad for business software](https://www.copydoctor.com.au/magazine-ad-for-business-technology/) - Client: Everest Software Copy: Display ad When one word is enough. The benefits to any business who use a certain piece of software – and there are millions of them – when they plug in this plug-in are extraordinary. And too numerous to mention, in even the biggest of full page display ads. Because guess
- [When your messages need to be really moving](https://www.copydoctor.com.au/when-your-messages-need-to-be-really-moving/)
- [Sometimes a video is the only way to explain yourself](https://www.copydoctor.com.au/sometimes-a-video-is-the-only-way-to-explain-yourself/)
- [Leading the way in lead generation](https://www.copydoctor.com.au/leading-the-way-in-lead-generation/)
- [Radio live reads that rock.](https://www.copydoctor.com.au/addept-accountants-radio-live-script/)
- [Less is more to reduce the bore.](https://www.copydoctor.com.au/cvp-video-script/)
- [Keeping sweet with the kids on the street.](https://www.copydoctor.com.au/paediatric-dentist-online-video-script/) - Keeping sweet with the kids on the street.
- [Divine copy. Angelic service. And the Devil in the detail.](https://www.copydoctor.com.au/gj-gardener-promotional-video/) - Divine copy. Angelic service.And the Devil in the detail.
- [Lights. Camera. Action. Copy!](https://www.copydoctor.com.au/event-production-tv-ad/)
- [So much to say, so little time to say it.](https://www.copydoctor.com.au/highlight-films-tv-ad-script/)
- [The ancient art of sucking eggs.](https://www.copydoctor.com.au/action-coach-promotional-video-script/)
- [A fabulous fraud, in just 15 seconds.](https://www.copydoctor.com.au/sambo-media-tv-ad-script/)
- [Harnessing the fun in the sun.](https://www.copydoctor.com.au/virtual-ideas-marketing-video-script/)
- [Selling stuff that doesn’t exist yet.](https://www.copydoctor.com.au/virtual-ideas-sales-video-script/)
- [Stand tall among tree-changes.](https://www.copydoctor.com.au/virtual-ideas-video-script/)
- [Print advertising for a design agency](https://www.copydoctor.com.au/print-advertising-for-a-design-agency/) - “ Justin, thanks for keeping it so simple and being so thorough — the results are fantastic, the clients love it. You have made us look very good once again. ”
- [The King Of Copywriting](https://www.copydoctor.com.au/copywriting-services/) - Great copywriting should reach every corner. Whatever you want to happen with your business, the key to the right results is the right copy, in every nook and cranny your customers could wander. BREAKING NEWS: "Cure Your Copy" feedback report normally $330, but today it's FREE! Click here to claim yours - strictly limited! Great
- [Website for a "Big 4" bank](https://www.copydoctor.com.au/website-for-a-big-4-bank/) - "I wanted to take this opportunity to thank Justin from the whole team for his dedication, quality, thought leadership and fun approach to all the work he has done with us… we are in an amazing shape now with really awesome content."
- [Website for a business consultant](https://www.copydoctor.com.au/website-for-a-business-consultant/) - "Justin really knows his sh*t... you won't be disappointed."
- [For a safe-sell across the airwaves.](https://www.copydoctor.com.au/first-aid-distribution-radio-script/)
- [Corporate brochure for a property developer](https://www.copydoctor.com.au/corporate-brochure-for-a-property-developer/) - “I gave him [The Copy Doctor] 650 random action photos that I had rights to, said I’m a property developer and told him I wanted a spunky looking generic brochure that would impress the country’s biggest property investors. He asked me for more details, I gave him next to nothing, but it didn’t stop him
- [Media kit for an interior designer](https://www.copydoctor.com.au/media-kit-for-an-interior-designer/) - “…3000% better!! Thanks so much…”
- [Corporate brochure for an architect](https://www.copydoctor.com.au/corporate-brochure-for-an-architect/) - “Thanks Justin for your great work and the extra effort put in with our client. I believe they will be needing further work along the way and we will certainly be putting you in our mix…”
- [Print advertising for a furniture retailer](https://www.copydoctor.com.au/print-advertising-for-a-furniture-retailer/) - “…Justin, can you add some of your brilliance to these?…”
- [Editing for an author](https://www.copydoctor.com.au/editing-for-an-author/) - “Over the years I have always found it enlightening to see a professional work at a chosen skill. The Copy Doctor takes this to a new level - not only do you see a man excel in his chosen field, he will give you an education that is not intrusive on your time and cannot
- [Magazine article for a publisher](https://www.copydoctor.com.au/magazine-article-for-a-publisher/) - “Justin is a wonderful writer who puts his heart – and indeed his blood and guts – into his words. It’s bloody beautiful!”
- [Magazine editorial for a fashion designer](https://www.copydoctor.com.au/magazine-editorial-for-a-fashion-designer/) - “That was superb editorial, thanks Justin. It reads like you’re an expert on, and passionate about, the bridal couture industry (and I know you’re anything but, which makes it more amazing!). The magazine ran it almost untouched…”
- [Media biography for a singer / songwriter](https://www.copydoctor.com.au/media-biography-for-a-singer-songwriter/) - “ Man, you can edit ”
- [Report writing for a market research agency](https://www.copydoctor.com.au/report-writing-for-a-market-research-agency/) - “It’s a comfort knowing it’s you [The Copy Doctor] writing that report…”
- [Sales brochure for a contemporary artist](https://www.copydoctor.com.au/sales-brochure-for-a-contemporary-artist/) - “Top stuff again Doctor. You are a true Pro you know! BTW – you should get more work from this client. She loved your creativity with words and I told her you were fab to work with – as always!”
- [Website for a PR agency](https://www.copydoctor.com.au/website-for-a-pr-agency/) - “I’ve just seen the fantastic job you did on BRB’s site…would you be interested in writing mine for me, too?”
- [Website for a software developer](https://www.copydoctor.com.au/website-for-a-software-developer/) - “Excellent job. Great to work with a pro.”
- [Website for an employment law specialist](https://www.copydoctor.com.au/website-for-an-employment-law-specialist/) - “WOW - I really see the difference - and I think you could sell ice to Eskimos - Great Stuff!”
- [Business proposal for a film maker](https://www.copydoctor.com.au/business-proposal-for-a-film-maker/) - “It was one of the biggest proposals of our company’s history, to a high profile corporate client. Even though Simon and I had been giving it our best for weeks, Justin had it for one night and worked magic that I know made a big difference. The value and quality Justin’s copy added to our
- [Client newsletters for an architect](https://www.copydoctor.com.au/client-newsletters-for-an-architect/) - “Perfect — the 3rd headline looks best to me — go with it”
- [Direct mail for a creative agency](https://www.copydoctor.com.au/direct-mail-for-a-creative-agency/) - “Congratulations! Very impressed! Love what you have done with the coupons … very strong, all works really well”
- [Marketing for a book publisher](https://www.copydoctor.com.au/marketing-for-a-book-publisher/) - “You have a dangerous talent, Justin. The ability to turn utter rubbish into absolute gold!”
- [Website for a cosmetic surgeon](https://www.copydoctor.com.au/website-for-a-cosmetic-surgeon/) - “I'm very impressed with the work you have done with my website. Rest assured I will have no hesitation in recommending your services”
- [Website for a graphic design agency](https://www.copydoctor.com.au/website-for-a-graphic-design-agency/) - “I’m getting so much awesome feedback on my new site and the copy! Thanks a million – even people from overseas are sending emails just to say how much they like my site. I love it!”
- [TV advertising for a marketing consultant](https://www.copydoctor.com.au/tv-advertising-for-a-marketing-consultant/) - “Great copy — you ARE the master.”
- [Email campaign for a finance company](https://www.copydoctor.com.au/email-campaign-for-a-finance-company/) - “Love this...great work and right on the money... your talents are highly regarded!”
- [Operating manual for a furniture retailer](https://www.copydoctor.com.au/operating-manual-for-a-furniture-retailer/) - “ Looks fabulous darling ”
- [Direct mail for a fashion retailer](https://www.copydoctor.com.au/direct-mail-for-a-fashion-retailer/) - “That’s great! Thanks Justin, we will certainly run it by you next time”
- [Corporate brochure for a business coach](https://www.copydoctor.com.au/corporate-brochure-for-a-business-coach/) - “These pages are perfect. Thanks!”
- [Display Advertising, Editorial & Publishing](https://www.copydoctor.com.au/display-advertising-editorial-publishing/)
- [TV advertising & video scriptwriting](https://www.copydoctor.com.au/tv-advertising-video-scriptwriting/)
- [Websites, apps & e-marketing](https://www.copydoctor.com.au/websites-apps-e-marketing/)
- [Show Me](https://www.copydoctor.com.au/show-me/)
- [Display ad for a software developer](https://www.copydoctor.com.au/display-ad-for-a-software-developer/) - [singlepic id=70 w=100 h=75 ]

## Pages

- [Copywriting Blog](https://www.copydoctor.com.au/copywriting-blog/) - Read my copywriting blog for helpful tips, tricks, insights & sound bites. (Can you tell if it’s me or Chat GPT?)
- [ChatGPT](https://www.copydoctor.com.au/chatgpt/) - Your copywriting budget will be a lot less with ChatGPT, but you still need me. If you need fast, cost-efficient advertising copywriting or marketing messaging, ChatGPT has blown open the doors of possibility by offering super-human writing and referencing speed. But please beware. Because the copy ChatGPT produces by itself, without the guidance of a
- [Contact](https://www.copydoctor.com.au/talk-to-the-copywriter/) - Talk to "The Copy Doctor" for some free advice about the copywriting you need. Renowned for copy that delivers awesome results. Limited Free Report ($330)
- [Clients & Testimonials](https://www.copydoctor.com.au/copywriting-clients-and-testimonials/) - Read glowing quotes from happy clients about The Copy Doctor's killer creative copywriting, renowned for delivering results. Limited Free Report (worth $330)
- [About 'The Copy Doctor'](https://www.copydoctor.com.au/about-the-copywriter/) - a.k.a. Justin Coombs, a copywriting professional for more than 30 years, with hundreds of happy clients around the world. Limited Free Report (worth $330).
- [Easy Online Payment](https://www.copydoctor.com.au/easy-online-payment-for-copywriting/) - More than 30 years of copywriting expertise that you can pay for in seconds, by Paypal, bank transfer or credit card. Limited Free Report ($330)
- [Home](https://www.copydoctor.com.au/home/) - The King of Copywriters! Copywriting words that really work. Websites. Print. TV. Direct Mail. Call now for a free consultation.
- [Work](https://www.copydoctor.com.au/copywriting-portfolio/) - Examples of cracking work from the King of Copywriters! Brochures, flyers, direct mail, advertising, editorial, publishing, websites, e-marketing, TV & video.
- [Terms and Very Low Fees](https://www.copydoctor.com.au/copywriting-rates/) - If "The Copy Doctor" takes care of your copywriting, you get a proven copy professional without big agency fees. Limited Free Report ($330)
- [Free Consultations](https://www.copydoctor.com.au/free-consultations-with-the-copywriter/) - Priceless advice, in a free consultation, with one of the best copywriters in the country. Brochures, websites, SEO, advertising, TV, PR, direct mail.
- [Anna and Justin](https://www.copydoctor.com.au/anna-and-justin/)

## Draw Attention

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## Categories

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## Tags

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- [Copywriting-blog](https://www.copydoctor.com.au/tag/copywriting-blog/)
- [ChatGPT](https://www.copydoctor.com.au/tag/chatgpt/)