Cure your copy, with "The Doctor" in copywriting Client: Consol Event Production
Copy: TV ad script

Lights. Camera. Action. Copy!

They say a picture can tell a thousand words, and of course they are right. But have you heard the one about words that can sell a thousand pictures? It doesn’t matter if you’ve got the best lighting in the business and the coolest cameras on the market, you still need copy to grab a piece of the action. Photography and film is a furiously competitive industry – if your copy isn’t strong, you get hurt. So call the doctor.

View File]]> image-id:54 Client: Consol Event Production
Copy: TV ad script

Lights. Camera. Action. Copy!

They say a picture can tell a thousand words, and of course they are right. But have you heard the one about words that can sell a thousand pictures? It doesn’t matter if you’ve got the best lighting in the business and the coolest cameras on the market, you still need copy to grab a piece of the action. Photography and film is a furiously competitive industry – if your copy isn’t strong, you get hurt. So call the doctor.

View File]]> Client: G.J. Gardner Homes
Copy: Promotional video

Divine copy. Angelic service. And the Devil in the detail.

So you don’t deal in the low-end of the market, but you also don’t want the high-end business. You specialise in a concept that hardly anyone has heard of, but the product is mainstream. What’s more you want to build into your video script a subtle mix of industry expertise, impeccable service, and devout religion. This might seem like a tall order to explain in a commercial, but you can count on The Copy Doctor.

View File]]> image-id:53 Client: G.J. Gardner Homes
Copy: Promotional video

Divine copy. Angelic service. And the Devil in the detail.

So you don’t deal in the low-end of the market, but you also don’t want the high-end business. You specialise in a concept that hardly anyone has heard of, but the product is mainstream. What’s more you want to build into your video script a subtle mix of industry expertise, impeccable service, and devout religion. This might seem like a tall order to explain in a commercial, but you can count on The Copy Doctor.

View File]]> Client: Highlight Films
Copy: TV ad script

So much to say, so little time to say it.

There’s no denying the effectiveness of TV advertising. That’s why it’s the first choice of sales channel for most companies that have the cash. The challenge is fitting all the wonderful features and benefits into a 15 or 30 second slot, using words that will woo your target market, and encourage them to do what you want them to do. It’s a difficult operation, with much at stake if you get it wrong. That’s why you need a Doctor.

View File]]> image-id:52 Client: Highlight Films
Copy: TV ad script

So much to say, so little time to say it.

There’s no denying the effectiveness of TV advertising. That’s why it’s the first choice of sales channel for most companies that have the cash. The challenge is fitting all the wonderful features and benefits into a 15 or 30 second slot, using words that will woo your target market, and encourage them to do what you want them to do. It’s a difficult operation, with much at stake if you get it wrong. That’s why you need a Doctor.

View File]]> Client: Sauce Communications
Copy: Website

The fun with Sauce continues.

The girls at Sauce liked the company tagline I created for them so much, they asked me to write their new spunky website for them. I was very flattered... and very excited, because it meant I had another couple of days having fun with Sauce, tomatoes, and all the clever plays on words in between. Finding the perfect blend between light hearted humour, and the serious business of public relations, is tricky. But the Doctor had a good taste for it.

View File]]> image-id:50 Client: Sauce Communications
Copy: Website

The fun with Sauce continues.

The girls at Sauce liked the company tagline I created for them so much, they asked me to write their new spunky website for them. I was very flattered... and very excited, because it meant I had another couple of days having fun with Sauce, tomatoes, and all the clever plays on words in between. Finding the perfect blend between light hearted humour, and the serious business of public relations, is tricky. But the Doctor had a good taste for it.

View File]]> Client: Tribus Lingua
Copy:"About Us" page

Web copy that realises nobody cares.

Once you understand that nobody really enjoys reading how qualified you are or how brilliant your product is, your web pages can start to work really well for you. That statement is not as silly as it sounds. You may be a very clever, eminently experienced individual, and your product may indeed be brilliant, but such feature-related facts are secondary. What matters, are benefits... and if you have to talk about yourself, make it a bit of fun.

View File]]> image-id:40 Client: Tribus Lingua
Copy:"About Us" page

Web copy that realises nobody cares.

Once you understand that nobody really enjoys reading how qualified you are or how brilliant your product is, your web pages can start to work really well for you. That statement is not as silly as it sounds. You may be a very clever, eminently experienced individual, and your product may indeed be brilliant, but such feature-related facts are secondary. What matters, are benefits... and if you have to talk about yourself, make it a bit of fun.

View File]]> Client: Sunny Koll
Copy: MySpace biography

Social networking, sunny-side up.

The popularity of social networking as a means of delivering a marketing message is ever-increasing. Sunny was one of the first to embrace this medium in the promotion of her debut album, “Vamp”. Sunny also saw that the words she used in her profile would be of paramount importance... so she had her mate The Copy Doctor help with how she sounded online.

View File]]> image-id:39 Client: Sunny Koll
Copy: MySpace biography

Social networking, sunny-side up.

The popularity of social networking as a means of delivering a marketing message is ever-increasing. Sunny was one of the first to embrace this medium in the promotion of her debut album, “Vamp”. Sunny also saw that the words she used in her profile would be of paramount importance... so she had her mate The Copy Doctor help with how she sounded online.

View File]]> Client: SPAA Super Funds
Copy: Press display ad

Dollars & sense.

Competing in a hugely regulated but terribly risky industry, this financial institution asked me how best to approach their objective of informing the market that their members are leaders in accounting, actuary, legal and financial advice. I came up with quite a good concept: Why not say exactly that?

View File]]> image-id:38 Client: SPAA Super Funds
Copy: Press display ad

Dollars & sense.

Competing in a hugely regulated but terribly risky industry, this financial institution asked me how best to approach their objective of informing the market that their members are leaders in accounting, actuary, legal and financial advice. I came up with quite a good concept: Why not say exactly that?

View File]]> Client: SOS Guard
Copy: Website

Even medical miracles need marketing.

A cliché often used in the advertising world, when someone gets really stressed about silly stuff, is: “Hey, let’s remember, we’re not saving lives here!” However, on this occasion it was a pleasure to be involved in the marketing of a clever little gadget that does just that. The inventors didn’t really need me to come up with a powerful message, but they did need me to help them express it, in a way that helps make millions of sales around the world.

View File]]> image-id:37 Client: SOS Guard
Copy: Website

Even medical miracles need marketing.

A cliché often used in the advertising world, when someone gets really stressed about silly stuff, is: “Hey, let’s remember, we’re not saving lives here!” However, on this occasion it was a pleasure to be involved in the marketing of a clever little gadget that does just that. The inventors didn’t really need me to come up with a powerful message, but they did need me to help them express it, in a way that helps make millions of sales around the world.

View File]]> Client: Skinovate
Copy: Website

Website facelift.

This cosmetic surgeon is a leader in his field, has been for many, many years. He's also a smart businessman because, unlike many others, he realised that his website needed to be as up to date as the technology he's using in his trade. He didn't need the site to get new business - positive word of mouth about him is all over town - but he did need it to reflect his market-leader positioning. So he called another type of Doctor... and the operation was a complete success.

View File]]> image-id:36 Client: Skinovate
Copy: Website

Website facelift.

This cosmetic surgeon is a leader in his field, has been for many, many years. He's also a smart businessman because, unlike many others, he realised that his website needed to be as up to date as the technology he's using in his trade. He didn't need the site to get new business - positive word of mouth about him is all over town - but he did need it to reflect his market-leader positioning. So he called another type of Doctor... and the operation was a complete success.

View File]]> Client: Living Now Magazine
Copy: Monthly column

When selling magazines, there’s no such thing as a secret.

Back in the day, when I was the general manager of a national lifestyle magazine, the editor said to me: "Justin, too many of our editorial contributions are from women, I want more from the men!" In a moment of cockiness, I offered to write a column about stuff that's happened to me. "OK!", said she. There began three years of controversy, fan mail and stalkers, during which I had the pleasure of parading my inner most insecurities to 250,000 readers every month, in my regular column "The Secret Life of Jus"

View File]]> image-id:34 Client: Living Now Magazine
Copy: Monthly column

When selling magazines, there’s no such thing as a secret.

Back in the day, when I was the general manager of a national lifestyle magazine, the editor said to me: "Justin, too many of our editorial contributions are from women, I want more from the men!" In a moment of cockiness, I offered to write a column about stuff that's happened to me. "OK!", said she. There began three years of controversy, fan mail and stalkers, during which I had the pleasure of parading my inner most insecurities to 250,000 readers every month, in my regular column "The Secret Life of Jus"

View File]]>