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Christmas B2B Shopping

Unwrapping B2B advertising in the festive fortnight T’was the fortnight before Christmas, and once again I was blown away by the frantic activity of B2B clients wanting me to craft business propositions during the time most of us are winding down the work stuff and preoccupied with what our personal lives hold for the holidays.…

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When copywriting became a thing

As another Black Friday drifts off into the history of modern-day retail madness and advertising creatives around the world take a collective sigh of relief, I was left wondering when and where the craft of copywriting came to be – so I asked ChatGPT to tell me all about it in 1000 words. From Quill…

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ChatGPT & equality?

What prejudices are built into the data ChatGPT uses? And what does ChatGPT say us copywriters can do about it? I watched a gripping panel discussion show the other day. The proposition was that ChatGPT itself is fundamentally flawed as a result of the institutionalised prejudices built into the data from which it learns. So…

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ChatGPT, honestly!

Copywriters! Stop fibbing & embrace transparent content creation. ChatGPT is a true game-changer for us copywriters. However, a pressing question looms large: should we be candid with our clients about our use of ChatGPT? In this article, we will delve into the myriad benefits of being forthright regarding ChatGPT’s involvement in our projects. We will…

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Trigger Happy Fridays

What does that Friday feeling mean to marketing triggers? As a marketing decision maker every day presents you with a golden opportunity to connect with your audience, but today, let’s talk about Fridays, which hold a special place in the week for marketers. Let’s delve into the effectiveness of publishing marketing and advertising messages on…

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