Client: Drum Digital
Copy: Branding, tagline & white paper
Drumming up new business with a bang
After I’d been working with Drum Digital and copywriting for their clients for about six months, the founding director and I started to talk about refocussing my talents on winning Drum brand new business in a content campaign. We workshopped what client categories to target and what kind of content we could offer to engage them, then I went away and created new brand messaging and this White Paper. The target audience we chased in this campaign was law firms, and we caught their attention in grand fashion.