Client: Drum Digital
Copy: Case study copy for content campaign
Compelling cold-calling content that cuts through
After we’d made a splash with a sophisticated trend-driven White Paper, the next copywriting required for this content campaign to win Drum Digital new business from a list of law firm prospects was to follow up with a case study, which delivered cold hard evidence on how we have already helped others in the same space. By drilling down on the drastic improvements Drum had delivered across the digital landscape for a current law firm client, it gave our new prospects all the proof they needed to pick up the phone and call us to discuss their own case for an enhanced online presence.