Client: Auto Loan Center Copy: Top performing website Website copy so good, Google got in touch. This company no longer trades following finance legislation changes, but 2014 was a heyday. The owner found me online, having spent thousands on website design. The traffic was OK, but responses were rubbish, so I wrote new copy that…

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Client: Model Scout Academy Copy: Website Catwalking the talk The fierce competition in modelling tuition and training is a sight to behold. The owner of this model academy made the smart move of investing in professionally written website copywriting to accompany the wonderful imagery. Because if you want people to click buttons and sign-up, you…

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Client: Bangalow Bowlo (unpaid) Copy: Membership election campaign copy Life-saving copywriting for iconic community hub I volunteer as Vice President on the board of my local sports & community club, the iconic Bangalow Bowlo. Covid gobbled up every cent of our cash reserves and left us in big debt, so to avoid bankruptcy I recently…

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Client: MyBI Copy: Campaign landing page An old client returns with next-gen accounting tech It’s always very flattering when a client comes back decades later, having remembered my copywriting prowess from another project at another time in another business. This delightful tech entrepreneur had yet another game changing innovation for which he needed some strong…

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Client: Gavin Jowett Photography Copy: Website Jumping through feedback hoops I’d love to be able to say my clients love the first draft every single time, but of course they don’t. In fact, on rare occasions, they hate my first attempt. Gavin’s first feedback on my first draft was “I can see what you’re trying…

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