Client: Auto Loan Center Copy: Top performing website Website copy so good, Google got in touch. This company no longer trades following finance legislation changes, but 2014 was a heyday. The owner found me online, having spent thousands on website design. The traffic was OK, but responses were rubbish, so I wrote new copy that…
Client: Bangalow Bowlo (unpaid) Copy: Membership election campaign copy Life-saving copywriting for iconic community hub I volunteer as Vice President on the board of my local sports & community club, the iconic Bangalow Bowlo. Covid gobbled up every cent of our cash reserves and left us in big debt, so to avoid bankruptcy I recently…
Client: Gavin Jowett Photography Copy: Website Jumping through feedback hoops I’d love to be able to say my clients love the first draft every single time, but of course they don’t. In fact, on rare occasions, they hate my first attempt. Gavin’s first feedback on my first draft was “I can see what you’re trying…
Client: Westpac Bank Copy: Branding, website copy, art direction & user guides When I was asked to help a big bank get better. I can’t tell you much about this incredible five month project with Westpac due to confidentiality, but I can confirm that they engaged me to lead copywriting, branding, design and intranet site…
Client: Artsistar Copy: Website copy When an artist needs awesome event attendance. Striking art that speaks for itself, but it still took accompanying compelling web copy to ensure everyone got the message about exhibitions. View Project Back to folio …