Step 1 – Harness the emotion.
Learn to step away from the cleverness of your idea or the brilliance of your product, and concentrate on how what you’re selling will make a difference to the lives of your potential customers.
Step 2 – Call to action.
Develop the skills to write about those benefits in a way that excites your potential customers enough to pick up the phone, jump online or run out the door to do what you want them to do.
Step 3 – Make a decision.
Realise that you simply don’t have enough time to coach yourself sufficiently in the qualities required by points “1” and “2”, and call The Copy Doctor to worry about all this kind of stuff for you.