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You, me & ChatGPT

The ‘5 famous flaws’ of ChatGPT & why you still need me.

In the era of artificial intelligence (AI), tools like ChatGPT have revolutionized the way we approach copywriting and marketing messaging. However, while ChatGPT is a powerful AI language model, it has its limitations. This article delves into the ‘5 famous flaws’ of ChatGPT and explains how a professional human copywriter can help businesses and marketing experts make the best use of this technology to achieve exceptional results.

Flaw 1: You Need To Know What to Ask It

“Just like any other computer, if you don’t input the right data at the beginning, the outcome will be a big disappointment.”

The first famous flaw of ChatGPT is that it’s only as good as the input it receives. Like any computer program, it requires specific instructions to produce relevant and meaningful content. If you don’t provide clear and contextually appropriate input, you’ll likely end up with disappointing results.

Why you still need a human copywriter:

  • Strategic Input: A professional human copywriter brings a strategic approach to content creation. They understand your business goals, target audience, and unique selling points, allowing them to provide precise instructions to ChatGPT.
  • Creative Direction: Copywriters can guide the AI by specifying the tone, style, and messaging requirements, ensuring that the generated content aligns with your brand’s voice and objectives.
  • Contextual Expertise: Human copywriters can provide the necessary context and background information to ensure the AI understands the nuances of your project, resulting in more accurate and relevant content.

Flaw 2: You Need To Know How To Ask It

“You’ll hear lots of talk about ChatGPT completely lacking nuance in its output. But that’s OK, I’ve got heaps.”

While ChatGPT is capable of generating text, it often struggles with nuance and context. It might not understand the subtleties of your request or the tone you want to convey. To get the most out of ChatGPT, you need to know how to ask it effectively.

Why you still need a human copywriter:

  • Nuanced Communication: Human copywriters excel at nuanced communication. They can frame questions and instructions in a way that ChatGPT can comprehend, ensuring the desired output.
  • Understanding Your Brand: Copywriters intimately understand your brand’s personality and messaging style, allowing them to craft instructions that align with your brand’s identity.
  • Adapting to Trends: Copywriters stay up-to-date with industry trends and consumer preferences, enabling them to ask ChatGPT for content that resonates with current market dynamics.

Flaw 3: You Need A Content Expert To Execute It

“Creating your own content using ChatGPT is one thing, but creating content people actually enjoy is quite another.”

Creating content using ChatGPT is one thing, but creating content that truly engages and resonates with your audience is another challenge. A content expert can bridge the gap between AI-generated text and captivating content.

Why you still need a human copywriter:

  • Audience-Centric Approach: Copywriters have a deep understanding of your target audience and can tailor the content to their preferences, ensuring it’s relatable and valuable.
  • Storytelling Mastery: Copywriters excel at crafting compelling narratives that captivate readers and drive them to take action, whether it’s making a purchase or subscribing to your newsletter.
  • Content Optimization: Copywriters can optimize content for SEO, ensuring that it ranks well in search engines and attracts organic traffic.

Flaw 4: You Need A Copywriting Pro To Polish It

“The flaws of ChatGPT are obvious when you look at the big picture of what it puts out – luckily, I’m here to fix it for you.”

ChatGPT, while impressive, may produce content that lacks finesse, coherence, or a clear call to action. This is where the expertise of a human copywriter comes into play.

Why you still need a human copywriter:

  • Quality Control: Copywriters can review and refine AI-generated content to ensure it meets the highest standards of quality and readability.
  • Clarity and Persuasion: Copywriters can enhance the persuasive elements of your content, making it more effective at convincing readers to take the desired action.
  • Grammar and Style: Human copywriters can fix grammatical errors, maintain consistent style, and ensure the content flows seamlessly.

Flaw 5: You Need Sharp Editing Smarts To Finish It

“Even if you get the paid version of ChatGPT, you won’t get cracking copywriting without a clued-up human in the mix.”

Even if you opt for the paid version of ChatGPT, you won’t achieve the level of polished and professional copywriting that a human copywriter can provide. Editing is a critical step in the content creation process.

Why you still need a human copywriter:

  • Meticulous Editing: Copywriters are skilled at meticulously editing content to eliminate errors, improve readability, and enhance overall quality.
  • Consistency: Copywriters can ensure that your content maintains a consistent tone, style, and branding throughout.
  • Final Touch: Human copywriters add the final touch of creativity, professionalism, and authenticity to your content, making it truly exceptional.

So yes, ChatGPT is a valuable tool in the world of copywriting and marketing messaging, but it’s not a replacement for the expertise of a professional human copywriter. The ‘5 famous flaws’ of ChatGPT emphasize the importance of human guidance and creativity in content creation.

By working hand in hand with a copywriter, businesses and marketing experts can harness the full potential of ChatGPT while ensuring that their messaging is strategically sound, engaging, and polished to perfection. In the dynamic landscape of digital marketing, the collaboration between technology and human creativity remains indispensable for achieving marketing success.

As for which copywriter you should engage to help get the best from ChatGPT, that’s easy: Do ChatGPT with me!

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