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22 Dec 2023
Unwrapping B2B advertising in the festive fortnight T’was the fortnight before Christmas, and once again I was blown …
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25 Nov 2023
As another Black Friday drifts off into the history of modern-day retail madness and advertising creatives around the …
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04 Nov 2023
What prejudices are built into the data ChatGPT uses? And what does ChatGPT say us copywriters can do about it? I wat…
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14 Oct 2023
Copywriters! Stop fibbing & embrace transparent content creation. ChatGPT is a true game-changer for us copywrite…
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15 Sep 2023
What does that Friday feeling mean to marketing triggers? As a marketing decision maker every day presents you with a…
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12 Sep 2023
The '5 famous flaws' of ChatGPT & why you still need me. In the era of artificial intelligence (AI), tools like C…
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22 Mar 2016
Tagline copywriting? Try not to be too cute... When it comes to copywriting taglines, the most important thing by…
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10 Jan 2011
Step 1 – Harness the emotion. Learn to step away from the cleverness of your idea or the brilliance of your product, …
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01 Apr 2010
The worst thing you can do on your “about us” page is waffle on about yourself. Long gone are the days …
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04 Mar 2010
So much to say, so little time to say it! There’s no denying the effectiveness of TV advertising. That’s why it’s the…
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