Call now for clever copywriting that builds brands, makes sales & stands you apart.

Sydney: 02 8005 5758Melbourne: 03 9005

“Love this…great work and right on the money… your talents are highly regarded!” Andrew Reilly, Director, KRW Finance
“I’m getting so much awesome feedback on my new site and the copy! Thanks a million – even people from overseas are sending emails just to say how much they like my site. I love it!” Bianca Board, Director, BRB Creative
“Top stuff again Doctor. You are a true Pro you know! BTW – you should get more work from this client. She loved your creativity with words and I told her you were fab to work with – as always!” Heidi Ho, Artlounge
“These pages are perfect. Thanks!” Emmanuel Tsesmelis, Managing Director, My Passion Coach
“WOW – I really see the difference – and I think you could sell ice to Eskimos – Great Stuff!” Amnon Kelemen, Director, Mint Human Resources
“I’m very impressed with the work you have done with my website. Rest assured I will have no hesitation in recommending your services” Paul Spano, Skinovate
“Justin is a wonderful writer who puts his heart – and indeed his blood and guts – into his words. It’s bloody beautiful!” Elizabeth Stephens, Editor, Living Now Magazine
“I’ve just seen the fantastic job you did on BRB’s site…would you be interested in writing mine for me, too?” Liane Sayer-Roberts, Director, Sauce Communications
“Excellent job. Great to work with a pro.” Tim Walker, National Technical Manager, Netcopi
“Thanks Justin for your great work and the extra effort put in with our client. I believe they will be needing further work along the way and we will certainly be putting you in our mix…” Rob Bouquet, Director, Bouquet Productions
“Over the years I have always found it enlightening to see a professional work at a chosen skill. The Copy Doctor takes this to a new level – you see a man excel in his field, giving you an education that cannot be ignored.” Collin Taggart, Author, “Time to a Champion”
“…Justin, can you add some of your brilliance to these?…” Chris Bull, Managing Director, Australian Outdoor Living
“It was one of the biggest proposals of our company’s history. Justin had it for one night and worked magic that I know made a big difference. Truly creative and professional.” Matt Hearn, Executive Producer / Co-Producer, Wolf Creek & Rogue
“Justin, thanks for keeping it so simple and being so thorough — the results are fantastic, the clients love it. You have made us look very good once again.” Nick Paech, Director, Earth Moving Ideas
“…3000% better!! Thanks so much…” Cate Young, Managing Director, CYD Design
“It’s a comfort knowing it’s [The Copy Doctor] writing that report…” Adam Sinclair, Financial Services Director, TNS Research
“That was superb editorial, thanks Justin. It reads like you’re an expert and passionate about bridal couture, it’s amazing! The magazine ran it almost untouched…” Sam Oglialoro, Director, Oglia-loro Haute Couture
“Great copy — you ARE the master.” Adam Quick, Managing Director, Jack be Quick
“ Man, you can edit ” Sunny Koll, Singer/Songwriter
“That’s great! Thanks Justin, we will certainly run it by you next time” Gary Anthony, Managing Director, Local Motion Surfwear
“Looks fabulous darling” Marylou Paino, Director, CM Design
“Perfect — the 3rd headline looks best to me — go with it” Geoffrey Moyle, Principal Cost Planner, Construction Planning & Economics Pty Ltd
“Congratulations! Very impressed! Love what you have done with the coupons … very strong, all works really well” Yvette Stening, Creative & Copywriting Manager, Mailmasters
“You have a dangerous talent, Justin. The ability to turn utter rubbish into absolute gold!” Brioni Scouler, Production Director, Tribus Lingua
Copywriting on typwriter
Copywriting on typwriter
Copywriting Services
Copywriting on typwriter

Great copywriting should reach every corner. Whatever you want to happen with your business, the key to the right results is the right copy, in every nook and cranny your customers could wander.

So it’s not just the “shop front” stuff you should think about, such as your advertising or your website. Every single element of your communications – from customer service emails to product descriptions to disclaimers – should be finely tuned to stand your brand apart and compel your audience to act.

Read on for more about my copywriting specialities… or just give me a shout now to get started.


Thankfully, as each year passes more and more small to medium businesses are realising they can afford a professional copywriter. And, more importantly, that they need one. Not so long ago, copywriting services were thought to be the exclusive realm of big companies who paid big bucks to big advertising agencies. But the opposite is true: when it comes to copywriters, nobody should do business without one.

Get Great Copywriting


Advertising has to look good & also sound good. The pitch of the copywriting has an incredible effect on how well a campaign performs. It doesn’t matter how big or small your advertising spend, it will be dollars down the drain unless the copywriting floats the boat of your audience and perfectly compliments the creative. Advertising copywriting is a “Copy Doctor” speciality… so before you book, let me have a look.

Get Advertising Right

Email Copy

The Internet is competitive, but email marketing is more so. The challenge of creating copy that gets the email opened – and then acted on – is a tough one and not to be taken lightly. Although it may be one of the cheaper ways to communicate with your customers, email marketing can still waste a whole heap of effort and resources if the copywriting doesn’t connect. To make sure your emails do the business, call “The Copy Doctor”.

Get Effective Emails

Marketing Material

Sound marketing is the brains behind what keeps any business in the black. But if the copywriter behind your marketing message is off the ball, it can be difficult to get colleagues and customers on side. Things like presentations, sales kits and advertising schedules can do you more harm than good if the copywriting doesn’t do your offering justice. So when you next make time for your marketing, send it my way for some true copywriting expertise.

Get Marvellous Marketing

Taglines & Headlines

The most crucial copywriting your customers will ever see, is the first copy they ever see. Whether you need a company tagline, a headline on your home page or a simple call to action you mustn’t underestimate the power these few words can have. Potential customers will either keep reading towards the action of engaging you, or not… it all depends how they feel after taking in the first thing they see.

Get Fab 1st Impressions

Media & Public Relations

If you want the ideal publicity, at the ideal time, in the ideal media channel, get a copywriter who knows how to push publishers’ buttons and talk their lingo. The better the copy, the better the hook, the better the coverage. The secret is to do the editor’s job for them, providing punchy, press-ready copy that they can pretty much cut and paste into their publications. Don’t worry if you don’t know how, just call the “Doctor”.

Get More Media

Corporate & Comms

Manuals, annuals, statements, reports, proposals & presentations. The copy you deliver to the public domain needs to be dead on. If you cut corners with copywriting, your brand image can suffer damage, even if you’re delivering the very best of news to your stakeholders. The truth is that you’re judged on much more than your results… your ability to communicate comes into play, too.

Get Compelling Corporate

Statements & Speeches

You can have all the confidence in the world and speak perfectly at public functions. But if it’s good outcomes you’re after, you could fall flat at the feet of your audience if you don’t get a copywriter to help out. Capturing people’s attention to the extent they not only listen, but actually hear what you say, is one of the hardest jobs in the book. So before you speak, send me your words for a once-over.

Get Sublime Speeches

Journalism & Editorial

The secret to getting published in print is doing all the hard work for the editor. The more your copy is structured and sounding the way editors like, the more chance your copy has of going to press. Of course cutting through to the decision makers is an ever increasing challenge and, even if you’re one of the best writers of all time, getting a copywriter to help with your synopsis will ramp up your readership.

Get Published More

Copywriting Portfolio

More than three decades of delightful, hard-working words.

Show Me written on a blackboard
Brochures and fliers
Display advertising
Websites, apps & e-marketing
TV, advertising & video scriptwriting

Get to know “The Copy Doctor” a bit better…


They seem to like my style.


Normally $330, but free for a bit.


Cut to the chase & give me a shout.