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Client: National Investment Advisory (NIA)
Copy: Follow-up sales email

Emails that make sure people turn up.

If your marketing has managed to spark someone’s interest in what you can do for them, it’s critical that you keep that flame flickering until you get your chance to chat properly. The team at NIA wanted to make sure that anyone who opts-in to their free strategy session remembers how important the appointment could be to their financial future, so guess which copywriter they engaged to write the follow-up email?