Client: National Investment Advisory (NIA)
Copy: Lead magnet eBook copy
If you send people free stuff, make sure it’s good stuff.
It’s no secret that things like a free report, or free session or free eBook are a great hook to get new leads through your website, but it’s really important to make sure those items have genuine value and ooze professionalism. The team at NIA know this, so they ask me to make sure their free eBooks smack of journalistic, magazine-rack quality, thanks to the top shelf copywriting I bring to the table. Customers have said these eBooks are so good NIA should charge for them.