Copy: Explainer video scriptwriting
Because sometimes, a video is the only way to explain yourself.
I’ve written sales and marketing copy for hundreds and hundreds of businesses over the years, and by far the most challenging in terms of copywriting are those business-to-business services that potential customers don’t know exist yet. And if customers don’t know that what you do is ‘a thing’, then of course they don’t realise they need your help and so it’s even harder to get their attention in the first place. I mean, a ‘virtual’ Chief Financial Officer for businesses of all sizes… who would have thunk it?!