Client: First Aid Distributions
Copy: Radio ad script writing
For a safe-sell across the airwaves.
Surely no responsible business, no education institution and no parent would ignore a message regarding the safety of those under their care. Of course not. But just because your business involves the supply of a service directly related to that safety, it doesn’t mean these people will automatically listen to your message. Because before they can listen, they need to hear you above everyone else… and it doesn’t matter how great your first aid is, you still need great copywriting to help you shout.