Back cover & press release for a best seller

Client: G’Day Boss!
Copy: Paperback cover & press release

Because back cover copywriting has to work hard

Following my copywriting work on their new website, this publisher asked me to have a crack at their marketing material and back cover synopsis for this book about Australian workplace culture. A very special moment was the two co-authors of the book telling me how much they loved how I’d written about what they’d written. That was years ago, and I still see the book on sale now, so I’m going to mark this project as a big win.

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classic-editor