Client: G.J. Gardner Homes
Copy: Promotional video scriptwriting
Divine copy. Angelic service. And the Devil in the detail.
So you don’t deal in the low-end of the market, but you also don’t want the high-end business. You specialise in a concept that hardly anyone has heard of, but the product is mainstream. What’s more you want to build into your video scriptwriting a subtle mix of industry expertise, impeccable service, and devout religion. This might seem like a tall order to explain in a commercial, but a good copywriter like me will make it seem easy.