Client: Highlight Films
Copy: TV ad scriptwriting

So much to say, so little time to say it.

There’s no denying the effectiveness of TV advertising. That’s why it’s the first choice of sales channel for most companies that have the cash. The challenge is copywriting all the wonderful features and benefits into a 15 or 30 second slot, using words that will woo your target market, and encourage them to do what you want them to do. It’s a difficult operation, with much at stake if you get it wrong. That’s why you need The Copy Doctor.

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