"A master of the copywriting craft, who you can hire for friendly freelance rates."

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“Congratulations! Very impressed! Love what you have done with the coupons… very strong copy!” Yvette Stening, Mailmasters
“I’m getting so much awesome feedback on my new site and your copy, from around the world! Thanks a million – I love it!” Bianca Board, BRB Creative
“Perfect — the 3rd headline looks best to me — go with it” Geoffrey Moyle, Construction Planning & Economics
“Love this… great work and right on the money… your talents are highly regarded!” Andrew Reilly, KRW Finance
“These pages are perfect. Thanks Doc!” Emmanuel Tsesmelis, My Passion Coach
“That’s great! Thanks Justin, we will certainly run it by you next time” Gary Anthony, Local Motion Surfwear
“Looks fabulous darling!” Marylou Paino, CM Design
“That was superb editorial, thanks Justin. The magazine ran it almost untouched…” Sam Oglialoro, Oglialoro Haute Couture
“I’ve just seen the fantastic job you did on BRB’s site… would you write mine for me, too?” Liane Sayer-Roberts, Sauce Communications
“…3000% better!! Thanks so much…” Cate Young, CYD Design
“I’m very impressed with your work on my website. Rest assured I will be recommending your services” Paul Spano, Skinovate
“…Justin, can you add some of your brilliance to these?…” Chris Bull, Australian Outdoor Living
“Justin, thanks for keeping it so simple and being so thorough — the results are fantastic, you have made us look very good once again.” Nick Paech, Earth Moving Ideas
“Top stuff again Doctor. You are a true Pro you know! Our client loved your creativity with words…” Heidi Ho, Artlounge
“It was one of the biggest proposals of our company’s history. Justin had it for one night and worked magic that I know made a big difference.” Matt Hearn, Producer, “Wolf Creek” & “Rogue”
“Great copy — you ARE the master.” Adam Quick, Jack be Quick
“Justin is a wonderful writer who puts his heart – and indeed his blood and guts – into his words. It’s bloody beautiful!” Elizabeth Stephens, Living Now Magazine
“Thanks Justin for your great work and extra effort put in with our client. We will certainly be putting you in our mix moving forward…” Rob Bouquet, Bouquet Productions
“WOW – I really see the difference – and I think you could sell ice to Eskimos – Great Stuff!” Amnon Kelemen, Mint Human Resources
“Justin, it’s a comfort knowing it’s you writing this report…” Adam Sinclair, TNS Research
“I have always found it enlightening to see a professional excel at a chosen skill. The Copy Doctor takes this to a new level – he gives you an education that cannot be ignored.” Collin Taggart, Author
“Excellent job. Great to work with a pro.” Tim Walker, Netcopi
“ Man, you can edit ” Sunny Koll, Singer/Songwriter
“You have a dangerous talent, Justin. The ability to turn utter rubbish into absolute gold!” Brioni Scouler, Tribus Lingua

I’m writing my “about us” website page. Help!

Write about us website page v2The worst thing you can do on your “about us” page is…

…waffle on with loads of boring stuff about yourself. Long gone are the days when websites were a novelty and people would read whatever you put on the pages in front of them, be that about your “extensive experience” or your favourite film.

These days “about us” should be a code word for “about you”. By all means start a sentence with something which backs up why you’re good at what you do, but make sure it turns around and ends by hitting home what a wonderful difference your superb products or service will make to your customers. The key will be in your copywriting.

Things like history, philosophy, qualifications and motivations can be important and relevant to many a target market, but be careful not to get too wrapped up in wordy detail. Think about the way in which your credentials directly benefit your customers, then express that, quickly, with punch and personality a plenty.

Or you could just call a copywriter and ask him to write it for you!

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