Client: Inside Inspiration
Copy: Press display ad
Want bums on seats? Let’s get engaging.
This professional development program is endorsed by 20 million people, in 30 countries, in 25 languages. Bundles of big name, top-tier clients are totally sold-in to the idea. My client has the Australian franchise and was confused as to why her current display ad in a trade magazine wasn’t working. The Doctor had a look and quickly diagnosed the problem: Bad copy. Spending too much time talking about the credentials, not enough about the benefits.