Client: Local Motion Surfware
Copy: Direct mail postcard
Copywriting that cuts through with cuteness
The groovy gang at Local Motion wanted to announce that their groovy Hawaiian surf wear range would soon be landing on Australian shores and available to retailers across the country. Like any great sales people, they wanted to make personal visits wherever possible, telling retailers they would be calling in soon. I suggested a groovy little postcard, and that year’s range flew off the shelves like a rocket.