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everest edit

Client: Everest Software
Copy: Display ad

When one word is enough.

The benefits to any business who use a certain piece of software – and there are millions of them – when they plug in this plug-in are extraordinary. And too numerous to mention, in even the biggest of full page display ads. Because guess what? If you try and squeeze too many words into these things, the busy, fast-paced people of today simply don’t read them. So, what to do? Well, you brain storm all the superb benefits your product will deliver to business, then you find a clever copywriter like me to skilfully condense them into one striking, compelling single word.