Client: Green Chilli Marketing
Copy: Magazine editorial & display ad
Words which make people say “Yes!” at point of sale.
The point of sale solutions supplied by ABT throughout all Optus stores nationally is an impressive success story. And while anyone can see how cool the presentation of branding is at the shop front, the stuff that’s actually behind the massive improvements to productivity is some quite boring sounding tools and technology. So, to sell their wares to the trade, ABT wanted copywriting that made everything sound exciting with benefits jumping high off the page. I said “hold my bar code reader”, and got to work.