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Tagline & brochure for software developerClient: Mailguard
Copy: Company tagline & sales brochure

Clever technology doesn’t matter. Benefits do.

Ok, so you’re the mastermind developer of ground-breaking software that does incredibly clever things online, which enhances the security and productivity of any size business, in a way that’s easier and cheaper than ever before. The problem is, you’ve got an exhibition coming up, at which you need to sell your wares to a target market that does not understand, or care about, the technology you use. The answer is to hire someone else who doesn’t understand it… who also happens to be a great copywriter.