"A master of the copywriting craft, who you can hire for friendly freelance rates."

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Party invite for my birthdayClient: Me
Copy: Birthday party invite

Happy birthday to me.

Even when you’re talking to an established audience – and you have the honour of knowing you can rely on a certain amount of brand loyalty from them – you still have to make sure your copywriting speaks in a way that compels your audience enough to do what you want them to do. This concept and copy worked wonderfully well… lots of people came and we all had lots of fun.