Client: Oglia-loro Haute Couture
Copy: Fashion magazine editorial
Cutting through with stylish PR copywriting (& handy contacts)
This client was launching a new high-end range of fashionable wedding wear, with a lavish catwalk production, in an exclusive city venue, with an A-list guest list. They asked me to come along to the event and write a media release for PR use. I was more than happy to mingle and drink champers for a couple of hours – life is tough sometimes – and once I’d written the piece, with the help of an industry contact I was also able to secure prominent coverage in one of Australia’s go-to glossy wedding magazines at the time.