Client: Pivotal Procurement
Copy: New company name, logo & tagline
Cracking copywriting, plus the whole branding kit & caboodle
Every once in a while, if you’re lucky, a truly educational project comes along which leaves you feeling enriched, immensely proud, and like you might just actually know a thing or two about what you’re doing. When these guys came to me their business was a nameless idea. After a number of meetings, many coffees and a few beers with the main man, they engaged me to manage all the marketing in the birth of their company. First step was the new company name and tagline, followed by logo, vision and values – all carefully bounced off a big focus group before going live. Later on I created their website, ad concepts and brochures, but that’s another story.