Client: Drum Digital
Copy: Article series
From concept idea to incredibly popular engagement piece
I do heaps of copywriting work for the wonderful Drum Digital, and one of my favourite clients of theirs is the fine folk at one of the premium skyscraper office block communities in Barangaroo, Sydney. It’s a multi-award-winning workspace and they take great pride in providing their tenant community with high end services, top shelf facilities and genuinely engaging content. The ‘Two at the Towers’ series – a journo quality profile of one tenant company team member and one employee each time – is an idea I put forward in my first content strategy meeting with them. Four episodes in it’s still the highest-ranking piece of content they publish, and tenants are loving the light it shines on their people.