Client: Drum Digital
Copy: Website home page tiles

So, you’ve got great images, what next?

For one of my first ever freelance copywriting projects decades ago, a real estate developer who had rights to a bundle of sports images said, “Hey Justin, here’s a load photos, please come up with punchy copy about my business that works with each shot for inclusion in my corporate brochure, thanks bye!”. So there was a touch of nostalgia just recently when I received this request via Drum Digital for website home page hero copy on behalf of a national leader in next-gen recycling. “Hey Justin, here’s images of our products that we love, please come up with a brand statement for each one which works perfectly.” Have a look, how did I do?

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