Client: Sam’s Chauffeurs
Copy: Sales flyer
Words which oil the wheels of business.
Every once in a while I’m lucky enough to play a part in a fun, little idea which blossoms into a serious business concern. The concept behind Sam’s Chauffeurs was a perfect example: Wherever you needed to drive, however much you needed to drink while you were there, you and your car travelled legally and safely from A to B and back again. A team of Chauffeurs follow you around in a two car convoy! How on Earth could they make that business model work cost effectively, you wonder? Well, to start with they needed customers, so they got me to take care of the copywriting on their first flyer.