Client: Sambo Media
Copy: TV ad scriptwriting
A fabulous fraud, in just 15 seconds.
When this project came my way, it was a time when even the most suspicious, tech-savvy people would raise their eyebrows when told that someone can pass them in the street, sneakily tap a gadget against their bag or pocket, and walk away with all their credit card or passport details. I certainly did. Even more troubling was that I had only 15 seconds to tell the world about this nasty new tech fraud. Luckily I was able to dig deep into my marketing mind and find a few powerful words to help push the message out and sell some product.