When your website design and functionality is finalised, you need to think about who you want to find it and how to make things happen.
The term “SEO” – search engine optimisation – is synonymous with website development these days. If you want people to find your site, you need SEO copywriting. It’s that simple.
And don’t forget, being found is just the start. Once you’re a player on the SEO field, it’s incredibly important you don’t get “punished” by search engines for breaking the rules… that’s really bad for business.
Read on for more about my SEO Expertise… or just give me a shout now to get started.
Keywords & Phrases
Much of being found online is about keywords and phrases. More specifically, it’s about how SEO-savvy your copywriter is. Website copy needs to mention keywords and phrases, to the right context, quality & density… all the while maintaining relevance and continuing to engage your customers. Achieving the right balance between keywords and compelling copy is a delicate operation, best left in the hands of “The Copy Doctor”.
Long gone are the days when a website could succeed in SEO just by waffling on with repetitive, disjointed copy, randomly dropping keywords for good measure. Google and other search engines have evolved over recent years, with more emphasis being on the quality and relevance of the copy – not just the word count and keyword score. So it’s no longer good enough to have some words, you’ve got to have good words.
Tags, titles & descriptions
In addition to the copy on your main website pages, there are lots of tags, titles and short descriptions required in the backend of your site to ensure that search engines “like” you. Again there are rules to apply. This must go there, that can only be so many characters long, and so on… and these rules must be followed, in tandem with your objective of ensuring every single last word on your website works hard to generate business.