Call now for clever copywriting that builds brands, makes sales & stands you apart.

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“Love this…great work and right on the money… your talents are highly regarded!” Andrew Reilly, Director, KRW Finance
“I’m getting so much awesome feedback on my new site and the copy! Thanks a million – even people from overseas are sending emails just to say how much they like my site. I love it!” Bianca Board, Director, BRB Creative
“Top stuff again Doctor. You are a true Pro you know! BTW – you should get more work from this client. She loved your creativity with words and I told her you were fab to work with – as always!” Heidi Ho, Artlounge
“These pages are perfect. Thanks!” Emmanuel Tsesmelis, Managing Director, My Passion Coach
“WOW – I really see the difference – and I think you could sell ice to Eskimos – Great Stuff!” Amnon Kelemen, Director, Mint Human Resources
“I’m very impressed with the work you have done with my website. Rest assured I will have no hesitation in recommending your services” Paul Spano, Skinovate
“Justin is a wonderful writer who puts his heart – and indeed his blood and guts – into his words. It’s bloody beautiful!” Elizabeth Stephens, Editor, Living Now Magazine
“I’ve just seen the fantastic job you did on BRB’s site…would you be interested in writing mine for me, too?” Liane Sayer-Roberts, Director, Sauce Communications
“Excellent job. Great to work with a pro.” Tim Walker, National Technical Manager, Netcopi
“Thanks Justin for your great work and the extra effort put in with our client. I believe they will be needing further work along the way and we will certainly be putting you in our mix…” Rob Bouquet, Director, Bouquet Productions
“Over the years I have always found it enlightening to see a professional work at a chosen skill. The Copy Doctor takes this to a new level – you see a man excel in his field, giving you an education that cannot be ignored.” Collin Taggart, Author, “Time to a Champion”
“…Justin, can you add some of your brilliance to these?…” Chris Bull, Managing Director, Australian Outdoor Living
“It was one of the biggest proposals of our company’s history. Justin had it for one night and worked magic that I know made a big difference. Truly creative and professional.” Matt Hearn, Executive Producer / Co-Producer, Wolf Creek & Rogue
“Justin, thanks for keeping it so simple and being so thorough — the results are fantastic, the clients love it. You have made us look very good once again.” Nick Paech, Director, Earth Moving Ideas
“…3000% better!! Thanks so much…” Cate Young, Managing Director, CYD Design
“It’s a comfort knowing it’s [The Copy Doctor] writing that report…” Adam Sinclair, Financial Services Director, TNS Research
“That was superb editorial, thanks Justin. It reads like you’re an expert and passionate about bridal couture, it’s amazing! The magazine ran it almost untouched…” Sam Oglialoro, Director, Oglia-loro Haute Couture
“Great copy — you ARE the master.” Adam Quick, Managing Director, Jack be Quick
“ Man, you can edit ” Sunny Koll, Singer/Songwriter
“That’s great! Thanks Justin, we will certainly run it by you next time” Gary Anthony, Managing Director, Local Motion Surfwear
“Looks fabulous darling” Marylou Paino, Director, CM Design
“Perfect — the 3rd headline looks best to me — go with it” Geoffrey Moyle, Principal Cost Planner, Construction Planning & Economics Pty Ltd
“Congratulations! Very impressed! Love what you have done with the coupons … very strong, all works really well” Yvette Stening, Creative & Copywriting Manager, Mailmasters
“You have a dangerous talent, Justin. The ability to turn utter rubbish into absolute gold!” Brioni Scouler, Production Director, Tribus Lingua
Mannequin for SEO
Mannequin for SEO
SEO Copywriting
Mannequin for SEO

When your website design and functionality is finalised, you need to think about who you want to find it and how to make things happen.

The term “SEO” – search engine optimisation – is synonymous with website development these days. If you want people to find your site, you need SEO copywriting. It’s that simple.

And don’t forget, being found is just the start. Once you’re a player on the SEO field, it’s incredibly important you don’t get “punished” by search engines for breaking the rules… that’s really bad for business.

Read on for more about my SEO Expertise… or just give me a shout now to get started.

Keywords & Phrases

Much of being found online is about keywords and phrases. More specifically, it’s about how SEO-savvy your copywriter is. Website copy needs to mention keywords and phrases, to the right context, quality & density… all the while maintaining relevance and continuing to engage your customers. Achieving the right balance between keywords and compelling copy is a delicate operation, best left in the hands of “The Copy Doctor”.

Get Clever KeyWords


Long gone are the days when a website could succeed in SEO just by waffling on with repetitive, disjointed copy, randomly dropping keywords for good measure. Google and other search engines have evolved over recent years, with more emphasis being on the quality and relevance of the copy – not just the word count and keyword score. So it’s no longer good enough to have some words, you’ve got to have good words.

Get Relevance Right

Tags, titles & descriptions

In addition to the copy on your main website pages, there are lots of tags, titles and short descriptions required in the backend of your site to ensure that search engines “like” you. Again there are rules to apply. This must go there, that can only be so many characters long, and so on… and these rules must be followed, in tandem with your objective of ensuring every single last word on your website works hard to generate business.

Get Terrific Tags

Copywriting Portfolio

More than three decades of delightful, hard-working words.

Show Me written on a blackboard
Brochures and fliers
Display advertising
Websites, apps & e-marketing
TV, advertising & video scriptwriting

Get to know “The Copy Doctor” a bit better…


They seem to like my style.


Normally $330, but free for a bit.


Cut to the chase & give me a shout.