As another Black Friday drifts off into the history of modern-day retail madness and advertising creatives around the world take a collective sigh of relief, I was left wondering when and where the craft of copywriting came to be – so I asked ChatGPT to tell me all about it in 1000 words. From Quill…
The worst thing you can do on your “about us” page is waffle on about yourself. Long gone are the days when websites were a novelty and people would read whatever you put on the pages in front of them, be that about your “extensive experience” or your favourite film. These days “about us”…
So much to say, so little time to say it! There’s no denying the effectiveness of TV advertising. That’s why it’s the first choice of sales channel for most companies that have the cash. The challenge is fitting all the wonderful features and benefits into a 15 or 30 second slot, using words that will…