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ChatGPT, honestly!

Copywriters! Stop fibbing & embrace transparent content creation. ChatGPT is a true game-changer for us copywriters. However, a pressing question looms large: should we be candid with our clients about our use of ChatGPT? In this article, we will delve into the myriad benefits of being forthright regarding ChatGPT’s involvement in our projects. We will…

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Trigger Happy Fridays

What does that Friday feeling mean to marketing triggers? As a marketing decision maker every day presents you with a golden opportunity to connect with your audience, but today, let’s talk about Fridays, which hold a special place in the week for marketers. Let’s delve into the effectiveness of publishing marketing and advertising messages on…

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Tagline tip: Tried & tested for 100 years!

Tagline copywriting? Try not to be too cute… When it comes to copywriting taglines, the most important thing by far is finding a clever way to say what you’re actually going to do for your customers. And that can be tougher than it sounds, particularly if you’re close to the business, because the temptation to…

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3 simple steps to selling stuff

Step 1 – Harness the emotion. Learn to step away from the cleverness of your idea or the brilliance of your product, and concentrate on how what you’re selling will make a difference to the lives of your potential customers. Step 2 – Call to action. Develop the skills to write about those benefits in…

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