"A master of the copywriting craft, who you can hire for friendly freelance rates."

Sydney: 02 8005 5758Melbourne: 03 9005 6604info@copydoctor.com.au

“You have a dangerous talent, Justin. The ability to turn utter rubbish into absolute gold!” Brioni Scouler, Tribus Lingua
“I’m getting so much awesome feedback on my new site and your copy, from around the world! Thanks a million – I love it!” Bianca Board, BRB Creative
“…Justin, can you add some of your brilliance to these?…” Chris Bull, Australian Outdoor Living
“…3000% better!! Thanks so much…” Cate Young, CYD Design
“Perfect — the 3rd headline looks best to me — go with it” Geoffrey Moyle, Construction Planning & Economics
“That’s great! Thanks Justin, we will certainly run it by you next time” Gary Anthony, Local Motion Surfwear
“Congratulations! Very impressed! Love what you have done with the coupons… very strong copy!” Yvette Stening, Mailmasters
“I have always found it enlightening to see a professional excel at a chosen skill. The Copy Doctor takes this to a new level – he gives you an education that cannot be ignored.” Collin Taggart, Author
“WOW – I really see the difference – and I think you could sell ice to Eskimos – Great Stuff!” Amnon Kelemen, Mint Human Resources
“Top stuff again Doctor. You are a true Pro you know! Our client loved your creativity with words…” Heidi Ho, Artlounge
“Looks fabulous darling!” Marylou Paino, CM Design
“These pages are perfect. Thanks Doc!” Emmanuel Tsesmelis, My Passion Coach
“Justin is a wonderful writer who puts his heart – and indeed his blood and guts – into his words. It’s bloody beautiful!” Elizabeth Stephens, Living Now Magazine
“Great copy — you ARE the master.” Adam Quick, Jack be Quick
“Love this… great work and right on the money… your talents are highly regarded!” Andrew Reilly, KRW Finance
“Justin, it’s a comfort knowing it’s you writing this report…” Adam Sinclair, TNS Research
“I’ve just seen the fantastic job you did on BRB’s site… would you write mine for me, too?” Liane Sayer-Roberts, Sauce Communications
“Excellent job. Great to work with a pro.” Tim Walker, Netcopi
“I’m very impressed with your work on my website. Rest assured I will be recommending your services” Paul Spano, Skinovate
“Thanks Justin for your great work and extra effort put in with our client. We will certainly be putting you in our mix moving forward…” Rob Bouquet, Bouquet Productions
“It was one of the biggest proposals of our company’s history. Justin had it for one night and worked magic that I know made a big difference.” Matt Hearn, Producer, “Wolf Creek” & “Rogue”
“That was superb editorial, thanks Justin. The magazine ran it almost untouched…” Sam Oglialoro, Oglialoro Haute Couture
“Justin, thanks for keeping it so simple and being so thorough — the results are fantastic, you have made us look very good once again.” Nick Paech, Earth Moving Ideas
“ Man, you can edit ” Sunny Koll, Singer/Songwriter

Tagline and logo by The Copy Doctor

Client: Possifit
Project: Tagline & logo

Get healthy. Get fit. Get possam.

One of my favourite taglines, for one of my favourite clients, drinking a few beers in my favourite pub. I’ve known Possam for years and while I still don’t know his real name, I do know the strength that an established, catchy nickname can bring to the awareness, recognition and recall of a brand. Super strong but quietly spoken, incredibly popular but entirely humble…these endearing paradoxes and Possam’s intellectual approach to good fitness all but guaranteed his success as a personal trainer, with a bit of help from me on his copywriting and design of a legendary logo which lifted his brand where he wanted it to be.