Project: Tagline & logo
Get healthy. Get fit. Get possam.
One of my favourite taglines, for one of my favourite clients, drinking a few beers in my favourite pub. I’ve known Possam for years and while I still don’t know his real name, I do know the strength that an established, catchy nickname can bring to the awareness, recognition and recall of a brand. Super strong but quietly spoken, incredibly popular but entirely humble…these endearing paradoxes and Possam’s intellectual approach to good fitness all but guaranteed his success as a personal trainer, with a bit of help from me on his copywriting and design of a legendary logo which lifted his brand where he wanted it to be.