Client: Tribus LinguaCopy: About Us web page
Website copywriting that realises nobody cares.
Once you understand that nobody really enjoys reading how qualified you are or how brilliant your product is, your web pages can start to work really well for you. That statement is not as silly as it sounds. You may be a very clever, eminently experienced individual, and your product may indeed be brilliant, but such feature-related facts are secondary. What matters, are benefits… and if you have to talk about yourself, make it a bit of fun.