Client: Drum Digital
Copy: Two-pager copy
Squeezing a brilliant brand story into 2 pages
One of the biggest challenges in copywriting for a brilliant brand with lots of marvellous messages is knowing what bits make the final cut when space is strictly limited. Because as tempting as it is to wax lyrical about every finer detail that sets your brand apart, the reality is that even the most sold-in audience still only has a finite attention span. This ground-breaking contract admin platform is revolutionising the professional lives of conveyancers across Australia – here’s how to explain the topline benefits along with the POD backstory in two pages.