Client: Addept Accountants & Advisors
Copy: Website & art direction
Warm, fuzzy, professional finance.
A common copywriting conundrum in traditionally conservative businesses like lawyers and finance firms, is how to convey a personable point of difference while staying within the uber professional – some would say “stuffy” – confines of the way they are expected to communicate. The accounting gurus at Addept do some big work for some big corporate clients, but still they were looking for a friendly, approachable voice in their copy, which stands them apart from their competitors and cuts to the chase about the benefits of giving your business to them. New company tagline, new website copy, new graphic design ideas… I gave them the lot for a great price and they’ve been a favourite client ever since.