Call now for clever copywriting that builds brands, makes sales & stands you apart.

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“Love this…great work and right on the money… your talents are highly regarded!” Andrew Reilly, Director, KRW Finance
“I’m getting so much awesome feedback on my new site and the copy! Thanks a million – even people from overseas are sending emails just to say how much they like my site. I love it!” Bianca Board, Director, BRB Creative
“Top stuff again Doctor. You are a true Pro you know! BTW – you should get more work from this client. She loved your creativity with words and I told her you were fab to work with – as always!” Heidi Ho, Artlounge
“These pages are perfect. Thanks!” Emmanuel Tsesmelis, Managing Director, My Passion Coach
“WOW – I really see the difference – and I think you could sell ice to Eskimos – Great Stuff!” Amnon Kelemen, Director, Mint Human Resources
“I’m very impressed with the work you have done with my website. Rest assured I will have no hesitation in recommending your services” Paul Spano, Skinovate
“Justin is a wonderful writer who puts his heart – and indeed his blood and guts – into his words. It’s bloody beautiful!” Elizabeth Stephens, Editor, Living Now Magazine
“I’ve just seen the fantastic job you did on BRB’s site…would you be interested in writing mine for me, too?” Liane Sayer-Roberts, Director, Sauce Communications
“Excellent job. Great to work with a pro.” Tim Walker, National Technical Manager, Netcopi
“Thanks Justin for your great work and the extra effort put in with our client. I believe they will be needing further work along the way and we will certainly be putting you in our mix…” Rob Bouquet, Director, Bouquet Productions
“Over the years I have always found it enlightening to see a professional work at a chosen skill. The Copy Doctor takes this to a new level – you see a man excel in his field, giving you an education that cannot be ignored.” Collin Taggart, Author, “Time to a Champion”
“…Justin, can you add some of your brilliance to these?…” Chris Bull, Managing Director, Australian Outdoor Living
“It was one of the biggest proposals of our company’s history. Justin had it for one night and worked magic that I know made a big difference. Truly creative and professional.” Matt Hearn, Executive Producer / Co-Producer, Wolf Creek & Rogue
“Justin, thanks for keeping it so simple and being so thorough — the results are fantastic, the clients love it. You have made us look very good once again.” Nick Paech, Director, Earth Moving Ideas
“…3000% better!! Thanks so much…” Cate Young, Managing Director, CYD Design
“It’s a comfort knowing it’s [The Copy Doctor] writing that report…” Adam Sinclair, Financial Services Director, TNS Research
“That was superb editorial, thanks Justin. It reads like you’re an expert and passionate about bridal couture, it’s amazing! The magazine ran it almost untouched…” Sam Oglialoro, Director, Oglia-loro Haute Couture
“Great copy — you ARE the master.” Adam Quick, Managing Director, Jack be Quick
“ Man, you can edit ” Sunny Koll, Singer/Songwriter
“That’s great! Thanks Justin, we will certainly run it by you next time” Gary Anthony, Managing Director, Local Motion Surfwear
“Looks fabulous darling” Marylou Paino, Director, CM Design
“Perfect — the 3rd headline looks best to me — go with it” Geoffrey Moyle, Principal Cost Planner, Construction Planning & Economics Pty Ltd
“Congratulations! Very impressed! Love what you have done with the coupons … very strong, all works really well” Yvette Stening, Creative & Copywriting Manager, Mailmasters
“You have a dangerous talent, Justin. The ability to turn utter rubbish into absolute gold!” Brioni Scouler, Production Director, Tribus Lingua
Laptop for writing
Laptop for writing
Writing for the Web
Laptop for writing

Your website content needs to work incredibly hard to turn visitors into customers.

The Internet is a very competitive place. The stats on how long you have to grab the attention of a website visitor – before they surf off somewhere else – vary depending where you read.

But one thing is for sure, you only have a matter of seconds. A tiny moment in time you have to engage, keeping them reading long enough to understand your brand and process your call to action.

And for that, you need a true expert in writing for the web, who’s in the business of making your words work… really hard.

Read on for more about my web copy expertise… or just give me a shout now to get started.

Headlines & sub-headings

The worse mistake you can make with a headline is to assume the website visitor already knows what you’re offering them when they land. So your headlines need to start by explaining what you’re actually going to DO for your customers, in a professionally punchy way. And one headline is never enough, paragraphs of wordy content should be broken up by sub headings which summarise the story at a glance. Headlines are the heavy-lifters on your website, so call “The Copy Doctor” to make sure they pull their weight.

Hit The Headlines

Calls to action

If you’re in business to make money, the chances are the whole point of your website is to encourage the taking of some action. Whether that action is making contact with you or buying something from you, your website visitors won’t do it unless you tell them to, in the right place, at the right time, with the right words. Your website copy needs strong “calls to action”, guiding your visitors smoothly and effortlessly towards doing what you want them to do. Make sure your calls to action are stronger, contact “The Copy Doctor”.

Ensure They Act

Punch & personality

Imagine that you’re in a shop and the assistant comes to talk to you. Are you more likely to respond favourably to an ash-faced assistant who drones on about product features using text book techniques, or an assistant who says hello with a polite fresh smile and takes the time to understand what you’re there to buy, and why? Of course there’s only one answer, and it applies to your website, too. When customers arrive there, fresh friendly words need to do what any good shop assistant would – talk about them.

Be Punchy Online

Copywriting Portfolio

More than three decades of delightful, hard-working words.

Show Me written on a blackboard
Brochures and fliers
Display advertising
Websites, apps & e-marketing
TV, advertising & video scriptwriting

Get to know “The Copy Doctor” a bit better…


They seem to like my style.


Normally $330, but free for a bit.


Cut to the chase & give me a shout.