Client: Drum Digital
Copy: Website home page tiles
Punchy positioning with conservative power
Finding the right balance between the need for punchy memorable messaging, and the parameters of a very conservative space populated by providers who want to stay within the status quo, is one of the most rewarding copywriting challenges I’ve found in decades years freelancing. If you can think of a more careful, corporate industry than the provision of power, or if you can find better copy than mine for these home page service category website tiles, I want to hear about it.