Client: Arrowfield Estate Copy: Magazine display ad Copywriting for last minute drinks. This wine client decided to accept a last minute ‘distress’ rate for advertising in a glossy cuisine publication. In fact, the print deadline was in less than an hour. I worked with their designers and we came up with this in 47 minutes,…
Client: Planinsek Property Copy: Direct mail campaign Truly aggressive copywriting, with a pretty little picture. This Melbourne-based property agent asked me to work with her designer to come up with a direct mail concept, with which they could approach high-end landlords and promise better returns than their competitors. Dozens of potential headlines and numerous artwork…