“I gave him [The Copy Doctor] 650 random action photos that I had rights to, said I’m a property developer and told him I wanted a spunky looking generic brochure that would impress the country’s biggest property investors. He asked me for more details, I gave him next to nothing, but it didn’t stop him coming up with a ten page prospectus, with a very clever theme and a message of professionalism, skill and innovation that no-one could forget. I sent it to everyone in my database.”