Client: Drum Digital
Copy: New CEO profile
Make the right noises about big moves at the top
Drum Digital is an incredibly talented, highly regarded online marketing agency that attracts companies who want to lead their industry in digital comms, which means by definition I’m often working with them to formulate copywriting and creative that’s making a fuss about a brand-new innovation no one has heard of. This client of theirs is at the forefront of the circular economy and in a massive growth phase as the world wakes up to the urgent need for next-gen recycling. So when they announced their new CEO hire to champion that journey, they were very happy to have The Copy Doctor behind the scenes of their messaging.