Client: Paediatric Dentist
Copy: Online video scriptwriting
Keeping sweet with the kids on the street.
The kids of today don’t digest the patronising fluffy fibs that they used to. They are well informed and fiercely sceptical. So if you want to get them to the dentist, there’s no point trying to bribe them with candy and a promise it won’t hurt. In terms of a marketing message, the challenge is how to be upfront and honest about the dental experience, without scaring them off. With surgical precision, this client turned to a specialist copywriter for professional help.