Client: Westpac Bank Copy: Branding, website copy, art direction & user guides When I was asked to help a big bank get better. I can’t tell you much about this incredible five month project with Westpac due to confidentiality, but I can confirm that they engaged me to lead copywriting, branding, design and intranet site…

Read more

Client: Artsistar Copy: Website copy When an artist needs awesome event attendance. Striking art that speaks for itself, but it still took accompanying compelling web copy to ensure everyone got the message about exhibitions. View Project Back to folio  …

Read more

Client: CCH iFirm Copy: Website copywriting Tantalising the audience about tax tools. The brains behind this leading edge software get very excited about tax, and I feed off that passion in producing their web copy. After all, if you’re not excited about what you’re selling, how can you expect anyone else to be? View Project…

Read more

Client: CCH iFirm Copy: Product brochure Shouting loud about the cloud. Cloud capability advances at a rapid rate, with today’s next best thing often becoming tomorrow’s obsolete. This creator of next generation tax and investment reporting software keeps its clients in touch with the cloud by sending them a beautifully old-fashioned brochure, written by a…

Read more

Client: Creatography Copy: Brochure Fighting the good fight against iPhone for selfies. Q. How does a specialist portrait photographer maintain good business in the face of iPhone domination? A. Get a good copywriter to write a brochure which champions the photography craft. View Project Back to folio  …

Read more