Client: CYD Design Copy: Media information kit Friendly, reasonably priced copywriting to the rescue This talented interior designer was hurt badly by a public relations agency, but luckily The Copy Doctor was on hand to heal the pain. The effective delivery of important information about your business to the media is not rocket science, and…

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Client: Arrowfield Estate Copy: Magazine display ad Copywriting for last minute drinks. This wine client decided to accept a last minute ‘distress’ rate for advertising in a glossy cuisine publication. In fact, the print deadline was in less than an hour. I worked with their designers and we came up with this in 47 minutes,…

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Client: Roach Estates Copy: Corporate brochure Playing the property game This delightful property developer wanted me to write a corporate brochure to impress. They also wanted to incorporate a number of random action sports photos into the artwork concept. This is years old now, but still to this day one of my favourite copywriting projects……

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Client: Planinsek Property Copy: Direct mail campaign Truly aggressive copywriting, with a pretty little picture. This Melbourne-based property agent asked me to work with her designer to come up with a direct mail concept, with which they could approach high-end landlords and promise better returns than their competitors. Dozens of potential headlines and numerous artwork…

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Client: My Passion Coach Copy: Corporate brochure & website Passion for the people. Life and business coaches are two a penny these days, but the dedication and intuition invested by this lovely man, in every single one of his clients, is priceless. Having worked with many in his field, I could see straight away that…

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