Client: Mailguard Copy: Company tagline & sales brochure Clever technology doesn’t matter. Benefits do. Ok, so you’re the mastermind developer of ground-breaking software that does incredibly clever things online, which enhances the security and productivity of any size business, in a way that’s easier and cheaper than ever before. The problem is, you’ve got an…

Client: Local Motion Surfware Copy: Direct mail postcard Copywriting that cuts through with cuteness The groovy gang at Local Motion wanted to announce that their groovy Hawaiian surf wear range would soon be landing on Australian shores and available to retailers across the country. Like any great sales people, they wanted to make personal visits…

Client: Future Security Copy: Sales brochure The stuff dreams are made of. After our first meeting, I could see that this client’s copy needed a careful mix of wishful thinking and scare tactics – both of which are fundamental ingredients of successful advertising copywriting in many industries. Create the concern, deliver the solution. The strategy…