Client: SPAA Super Funds Copy: Newspaper display ad Copywriting about dollars & sense. Fiercely competing in a hugely regulated, highly conservative, very sensible industry, this financial institution asked me how best to approach their objective of informing the market that their all their members are specialist leaders in accounting, actuary, legal and financial advice. I…

Client: Oglia-loro Haute Couture Copy: Fashion magazine editorial Cutting through with stylish PR copywriting (& handy contacts) This client was launching a new high-end range of fashionable wedding wear, with a lavish catwalk production, in an exclusive city venue, with an A-list guest list. They asked me to come along to the event and write…

Client: Living Now Magazine Copy: Monthly column When it comes to writing magazine columns, there’s no such thing as a secret. Back in the day, when I was the general manager of a national lifestyle and natural health magazine, the editor said to me, “Justin, too many of our editorial contributions are from women, I…

Client: Sauce Communications Copy: Company tagline We say “tomato” the same way as you! Even if you have talented copywriters working for the company, it can be hard to be truly creative about your own brand – because you’re too close to it. This PR agency realised this and asked me to help out with…