Your website content needs to work incredibly hard to turn visitors into customers. The stats on how long you have to grab the attention of a website visitor 20TH ANNIVERSARY SPECIAL: To celebrate you can claim the $330 “Cure Your Copy” feedback report for FREE! Limited offer – click here, quick! The Internet is a…

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The spoken word, either to a live audience or accompanying filmed visuals, is a different kettle of fish when it comes to copywriting. NEW RELEASE: To celebrate The Copy Doctor’s 20th anniversary, our “Cure Your Copy” feedback report ($330) is FREE! Click to here claim, quick! The spoken word, either to a live audience or…

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Even if you’re the cleverest, most accomplished copywriter who’s ever lived, with the best idea ever had, you can still get so close to your copy that your story starts to get lost. BIRTHDAY BONUS: To celebrate 20 years in business, you get my “Cure Your Copy” report (rrp: $330) for FREE! Limited offer –…

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Client: Virtual Ideas Copy: Sales video script writing Selling stuff that doesn’t exist yet. This dear client of mine specialises in 3D animation and rendering, and they do it so well they get a lot of work from some of Australia’s biggest brands. I’m flattered that they keep coming back to me, mostly to work…

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Client: Corporate Video Productions (CVP) Copy: Environmental awareness video scriptwriting Less is more to reduce the bore. Even though we live in a modern era where eco-awareness and environmental empathy is mainstream among our population, there’s still an age old rule that applies when you get a few people in a room and try to…

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