Client: CCH iFirm Copy: Website copywriting Tantalising the audience about tax tools. The brains behind this leading edge software get very excited about tax, and I feed off that passion in producing their web copy. After all, if you’re not excited about what you’re selling, how can you expect anyone else to be? View Project…
Client: Green Homes Australia Copy: Website When your copy makes promises, sound like you mean it. Green Homes Australia enlisted me to ensure their brand messaging and copywriting truly encapsulated their rightful place among the very best eco-friendly home builders. Fresh, professional friendliness now flows through their website and all their advertising, putting them at…
Client: DSE Trucks Copy: Website Even for the simplest sales message, get a copywriter who gives a truck. There are plenty of trucking companies, but not many of them realise that even something as simple as a truck from A to B needs specialised copywriting to compete online. It was a pleasure working with the…
Client: Bar Beirut Copy: Branding & website Friendly faces shaking your favourites. This awesome Canberra cocktail bar wanted stylish, friendly, punchy messaging that positioned itself as a cocktail connoisseur and purveyor of the vibey-ist vibe in town. So they called a master of the copywriting craft and we’ve been shaking our thing together ever since.…
Client: Addept Accountants & Advisors Copy: Website & art direction Warm, fuzzy, professional finance. A common copywriting conundrum in traditionally conservative businesses like lawyers and finance firms, is how to convey a personable point of difference while staying within the uber professional – some would say “stuffy” – confines of the way they are expected…