The worst thing you can do on your “about us” page is waffle on about yourself. Long gone are the days when websites were a novelty and people would read whatever you put on the pages in front of them, be that about your “extensive experience” or your favourite film. These days “about us”…

So much to say, so little time to say it! There’s no denying the effectiveness of TV advertising. That’s why it’s the first choice of sales channel for most companies that have the cash. The challenge is fitting all the wonderful features and benefits into a 15 or 30 second slot, using words that will…